Almost all marketers agree that bringing new leads in is one of the most difficult things in the business.
Even if you have the perfect products, if no one is aware of the value you offer, you will just lose money paying for storage space.
Luckily, nothing beats the creative minds of markets, and they have developed various methods to easily engage with new potential customers.
One of the best methods to generate leads fast is through on-site lead capture forms.
The most successful marketers deploy this type of form with the help of pop-up messages.
On the pop-up ads, they attach a form, and to get prospects to enter their lead database, they provide them with an alluring incentive such as a discount code or a free shipping deal.
What Is A Lead Capture Form And How Does It Work?
A lead capture form is used to collect contact details of website visitors for any future interactions.
These contacts, known as leads, allow marketing teams to nurture them through helpful emails or other techniques.
Once the lead becomes marketing-qualified (MQL), it is sent from the marketing team to the sales team, who take over and pursue further communication with potential customers.
Capture forms usually request basic information such as name, email, and job title.
However, more detailed information can be captured depending on the product or service being marketed.
For example, if you were marketing a new software application, you might request information about what type of software your lead is currently using.
The key to successful lead capture is providing something of value in exchange for the visitor’s contact information, which can be an ebook, a white paper, or even just a blog post.
Once you have a lead’s contact information, you can begin working on building a relationship and eventually selling them your product or service.
With the technicalities out of the way, you might wonder how can you create a lead capture form that is actually filled out.
The best way to do so is to present it with a pop-up that is well-designed and well-timed.
Regardless of what you have used to set up your page, the best conversion rate suite plugins or apps will enable you to pick from an assortment of captivating templates for both your pop-up messages and lead capture forms.
Creating Lead Capture Forms
Each lead capture form should include certain points if you are keen to see success out of the data you will be provided with, and those are:
- Company name (if you are running a B2B business);
- First and last name;
- Email address;
- Phone number (optional).
But those are not the only aspect you should pay attention to when creating a lead capture form.
You have to find something that will make prospects rush to fill in the detail.
That being said, even if it’s the best way to present your lead generation form with the help of pop-up messages, it’s not the only path to success.
You can easily gather the contact info from all interested in your products on your “Contact Us” page.
When a prospect needs additional information in regards to your products and services, they will more than likely navigate to your contact page.
Here you can ask for the prospects’ data, such as email address or phone number so that you can get back to them as soon as possible.
So, even after resolving their issue, you can still use their contact to target them with personalized offers in the future.
Lead magnets are a great tool for SaaS companies, agencies, and freelancers to capture the attention of potential new customers.
By offering something valuable, like an informative eBook or helpful whitepaper, in exchange for personal information such as name, email address, and company name that can be used to further engage with prospects, lead magnets represent a powerful way of generating leads.
Lead magnets provide a win-win situation; customers receive something they value while businesses gain the opportunity to nurture prospective leads down the sales funnel.
Users become leads as soon as they create an account on your site.
Once they’ve been through the onboarding process and have a better understanding of how your product or service works, they’re more likely to convert into paying customers in the near future.
Lead generation is what keeps your business operational, and without them, you have no one to launch promotions for.
Above, you can find all the best practices to charm your website visitors and gather their data effectively.