Organic traffic is the most crucial form of traffic because it is targeted, boosts website trust, and is both cost-effective and scalable. When users type queries in the search engine, their intent is precise, and if you can offer them solutions or answers to their questions, you’re more likely to gain new followers, email subscribers, or customers.
An organic strategy uses SEO to strengthen your business’s online presence and enhance visibility for targeted keywords, giving you a significant competitive advantage. Organic search enables you to outrank your competition on the search engine, helping you command authority online and driving more traffic to your site.
Optimizing your content and business website for SEO to improve organic traffic takes time and resources, but an organic strategy, when properly executed, provides excellent ROI without a robust budget. Effective SEO strategies ensure that your website appears when users actively search for keywords closely connected to the searcher’s needs or your industry.
This results in web visitors who already have an interest in your business, making it easier to convert them into buying customers. Implementing an organic strategy optimizes your business’s presence on search engines, offering long-term benefits that aren’t tied to cost per click or a monthly spend. Discussed below are WordPress SEO tips to grow your organic traffic in 2022.
1. Create High-quality Content
High-quality content is crucial for SEO. It should be detailed, helpful, educational, accurate, and the best response to a searcher’s query to achieve your marketing goals. To create high-quality content, understand your audience’s search intent, use good formatting for readability, and look at what’s trending to generate more content ideas.
Make your topics unique by including your perspective. Thoroughly research before writing and find data to support your assessments, ensuring trustworthy content.
Capitalize on data, studies, and your experiences even if they dispute popular opinion, establishing yourself as an authority. Being niche-specific means less competition, and this can help you rank quicker.
Complement your written content with visuals, including screenshots, photos, infographics, charts, videos, GIFs, and memes to enhance engagement. Consider partnering with an SEO company with a dedicated team of SEO experts for valuable content and other effective SEO services.
2. Keyword Research
Achieving online success isn’t easy, but it becomes easier if your content ranks well on search engines. Performing WordPress keyword research can help optimize your website for high ranking and more web traffic.
Use a keyword research tool, such as Google Keyword Planner, to find the keywords most users search for. When doing keyword research, consider competition as it shows you the number of people targeting that keyword in their campaigns. You can choose the keywords with the most competition because they convert the most.
Upon finding the relevant keywords, adding them in the right places will help enhance SEO. Scatter the keywords throughout your website content, including blog posts, pages, taglines, headings, categories, URLs, and more.
Consider picking one focus keyword and then adding it multiple times. When adding keywords to your site, ensure that they naturally fit your content. Targeting the right keywords and adding them to your site helps you attract qualified leads.
3. Use SEO-friendly Themes
WordPress themes that aren’t SEO friendly can significantly hinder your site from ranking on SERPs. Slow loading speeds, lack of plugin support, and poor coding can impact your search rankings. WordPress themes designed with SEO in mind can help your site attain better rankings on search engine result pages.
An optimized WordPress theme elevates your SEO efforts while providing a great user experience. An ideal WordPress theme for SEO should have a responsive design, fast loading speed, and a clean code, letting you optimize your site effectively.
When choosing a WordPress theme, pick one that supports most plugins and ensure it works on several browsers to make it easier for your website users to read and share your content, no matter their browser choice. Go for themes with page builder plugins. Ensure they load fast and are regularly updated. Pick a theme with excellent ratings on social media and third-party websites.
4. Improve Website Speed
Search engines, such as Google, consider site loading speed a crucial part of SEO, making it essential for business website owners to optimize their sites for maximum performance.
If your site takes longer to load, users will abandon it, causing you to lose traffic and revenue and increasing the bounce rate. To speed up your WordPress site, conduct a speed diagnosis to determine how fast your site is.
5. Remove Bad Links
Bad links add no value to your website. Spammy links or those gotten from spammy sites are considered. Links that become unavailable or invalid over time can harm your online content SEO. Broken links are also bad links.
They negatively impact user experience and your site’s health. Remove bad or broken links from your site and replace them with high-quality links to improve overall search rankings in search engines.
A good quality link should be relevant, reputable, and natural. Regularly monitor your external and internal links and use third-party plugins to automate your bad link searching process, bettering SEO.
6. Check Your Site for Crawl Errors
Crawl errors occur when crawlers can’t access your website. They may arise because of a fault with domain and hosting, content managers, webmaster, CMS, services, communication with API, and databases. Your aim should ensure that each link on your site leads to a real page. Regularly inspect your site for crawl errors and fix them immediately to preserve your search engine ranking.
7. Consider Link Building
Link building involves developing hyperlinks from other sites to yours. Links to your site are a signal to Google that your site is resourceful and offers content worthy of citation. Link building is an integral SEO aspect as it helps search engines discover new pages while determining the pages that should rank higher on SERPs.
It’s a crucial SEO technique to improve your rankings. Link building builds your brand and establishes your authority in the industry, increases referral traffic, helps build lasting relationships with authority sites, and builds your network and authority. Referral traffic from other relevant websites results in more potential customers, leading to more sales.
8. Create Sitemaps
A WordPress site map includes a list of the public URLs on a website. It helps search engines and site visitors to navigate through all website URLs easier and faster. Sitemaps can also indicate the relationship between various pages and each page’s importance.
WordPress sitemaps can help optimize your website by alerting search engines that the site doesn’t have duplicate content. They can also make your site more user-friendly, improving your SERP ranking. You can generate a WordPress sitemap using a WordPress plugin or manually. Generating your sitemap manually allows you to pick the precise information to add. However, it requires more effort and involves testing your sitemap with a validator tool.
9. Optimize Your Title Tags
Title tags are the first thing users see on SERP, so ensure your first impression counts. They help you compete against competitor websites and provide users with the answers they need. Title tags are essential for SEO and marketing your website because they appear as titles on Google.
To optimize your title tags, give every page a unique title to help search engines know that your site is valuable, put the most relevant keywords first to make a good impression, increase conversions, and ensure that your valuable keywords aren’t cut off in SERPs.
Beware of the title tag length, as this can impact your click-through rate and branding and get important words cut off. If your brand name can fit in the title tag, consider adding it to increase brand awareness and CTR. Don’t stuff keywords in your title tags to avoid hurting user experience and search rankings.
10. Write Meta Descriptions
Meta descriptions don’t have a significant effect on your WordPress SEO. However, they impact your CTR. Writing a compelling meta description may persuade users to click on your content on SERP instead of a competing website. Improving your CTR results in more site traffic and increases your ranking.
11. Address Negative SEO
Negative SEO refers to any malicious practices sabotaging a competitor’s website search rankings. It may involve hacking websites, creating bad backlinks using spammy anchor text, scraping a site’s content and generating duplicates of the site, and writing fake reviews about the site.
Removing the website’s backlinks by sending removal requests to webmasters counts as negative SEO. This might result in your website being penalized, your site being removed from SERPs, or losing visitors.
12. Set Permalinks
Relevant permalinks enable search engines to crawl your website quickly to identify blog posts or page topics. They are added to the search engine index to help rank your site for specific keywords.
To create indexable permalinks, determine your content’s purpose, update for easy crawling and check the length. When developing a permalink structure, use relevant keywords for search engines to easily crawl and scan your website.
Good WordPress SEO makes your site more visible and increases site traffic. Use these WordPress SEO tips to grow organic traffic in 2022.