There are over 600 million blogs in the world. Let that sink in. 600 million – and still counting. Your blog is competing in an impossible contest for attention. So, if your blog hasn’t attracted enough readers yet, don’t beat yourself up about it. You can still learn to become a strong contestant for attention.
If you want to improve your blog, it is important you look at your own work with a critical eye. Otherwise, you won’t know what changes to make. Besides, there is always room for improvement. With a few adjustments you can become a successful blogger.
You Have Chosen the Wrong Name
To begin with, you need a name that will appeal to potential readers. If you have chosen a long, complicated, and confusing name, most people will never click on your website. Think about the experience of the reader. For example, when you are looking at the covers of books in the bookstore, which book do you take down from the shelf? The one with a long, incomprehensible name, or the one with a short name that accurately communicates the content of the book?
It is the same experience your readers will have when choosing a blog, only in this instance they have 600 million different blogs to choose from. At a site like domainify you can find great domain names that are available complete with a logo. This way you can make sure you have chosen a name that will attract readers.
Your Writing Is Not up to the Mark
A blog is all about writing. If you don’t have enough readers, maybe you still need to work on your writing skills. The quality of blogs has changed dramatically over the years. In the beginning blogs were personal, correct grammar wasn’t important. Today blog articles are more like news articles with a personal twist. This means your readers are expecting more from you.
Make sure you use correct grammar. Make your blog look professional. According to Make a Living Writing a great way to improve your writing is reading other people’s written work. Explore different genres. Read novels, poetry, articles, reviews, anything you can get your hands on. Even if it is not the genre you wish to work with, you can learn a great deal from it.
Using correct grammar and having a colorful writing style is a quick way to peoples’ hearts, and these are skills that aren’t too difficult to attain. Writing is everywhere after all, and everybody has their own style. It just takes a bit of curious exploration to unlock said style and use it effectively in great writing.
Your Niche Might Be Too Obscure
Sometimes, whether your blog might not seem successful is not a fault of your own. If you are a talented writer and you’ve got the visuals in order, what then could be the issue? One very common problem many aspiring bloggers face is that their niche regarding topics is quite obscure. The more obscure the niche is, the less readers there will be.
There’s no doubt that a Harry Potter blog on average will have more readers than a blog about early Medieval lance jousts. If you identify this as a potential hindrance for your blog, it might be a wise idea to synthesize your niche topic with something more popular. This will encourage more readers and might even help expand your niche.
Your Blog Is Visually Unappealing
When you click on a website, what do you notice at first? The words or the design? People are extremely perceptible to visual impressions. If your website looks bad with an unprofessional design most people will leave your website immediately, even if the content of your blog is expertly done, either because your website is unappealing, or because they don’t trust the integrity of your blog.
The visuals speak for themselves. It is extremely important that you spend time deciding on a design theme for your blog that looks professional. You don’t have to be a programmer to create a great-looking website, you don’t even have to be rich. There are plenty of free and cool designs to use. At Wpdevshed you can choose between 13 different designs for your website.
A great design shows your visitors that you have a vision for your blog, and it shows integrity. Choose a design that aligns with your vision and you will be well on your way to having more success than before.