Why use WordPress for your business blog?

Why use WordPress for your business blog?

Are you planning to establish a blog to enhance your business’ communication, engagement and promotion?

Ask any seasoned user “why use WordPress?”, and they’ll rattle off a whopping list of reasons you should consider WP as your platform and content management system.

Here’s our Top 10

1. Added value for your customers.

Your customers should always come first, and blogging is one of the most successful and cost affective means of adding even more value for your customers, and building loyalty.

2. It’s cost effective if you’re building your own website.

To get started, all you need to do it pay for a hosting package, then download and install WordPress at absolutely no cost. It’s for this reason the team behind WP like to say “WordPress is both free and priceless at the same time”. Especially important for small businesses and startups with a limited budget.

3. Ease of use.

WordPress’ simple and user-focused content management system is one of the easiest to learn, and simplest to maintain. Great for beginners and seasoned users alike, you can customise your WP experience to your own needs.

4. Functional, and attractive.

There are so many beautifully design themes available for WordPress – and you can furhttps://wpdevshed.comther customise and modify these to fit your aesthetic tastes and preferences, and your branding.

5. SEO benefits.

Regular, quality content updates are great for boosting your search engine optimisation efforts. Quality content is key here! Make every post count. There is also a range of plugins designed to help you improve the SEO of every WordPress post – making the platform a great option for beginners.

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6. Customer feedback.

Your products and services are always evolving to meet the needs and demands of your customers. Putting questions to your target market and receiving valuable feedback via their comments is a wonderful way to keep abreast of trends and changes in demand.

7. Plugins.

There are literally thousands of amazing and intuitive plugins available to make your WordPress website or blog do everything you want it to. Not all plugins are created equal, of course, so read user reviews and ratings before you install if you’re new to WordPress.

8. Community support.

One of the great things about this platform are the huge number of WordPress communities  behind it – and this is a really useful feature for small businesses without a dedicated web development and design team. Got a question, or want to learn more about a specific feature? You’re likely to find the answers you need via the WP community – and if you can’t find them, you can always ask!

9. You’ll be in good company.

Many of the most famous and frequently visited business and brand blogs and websites in the world are run using WordPress, including (but certainly not limited to) the examples below. Take a few minutes to check out some of these popular sites for ideas and inspiration, or browse the WordPress showcase for more great examples.

10. Millions can’t be wrong.

At the time of posting, WordPress estimates there are more than 60 million users around the globe – clearly illustrating WP’s position as one of the world’s favourite and most trusted blogging platforms and website CMS.

Nikki is a professional freelance writer and story teller with a passion for the web and technology. She writes for WP Dev Shed and amongst a roster of other clients.

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