If you have been an Instagram user only for a short while, you may not know what Instagram Reels are, how to create them, and to what purpose.
To summarize, Reels are video montages that last for less than 90 seconds. If you are a company, you can use them from various purposes, including marketing and tutorials.
If you are an individual, you may enjoy making Reels to impress your friends and get new followers.
You can produce them directly on Instagram, or get the help of an outside app. Here is what you need to know about Instagram Reels.
What Are Instagram Reels?
Reels are video montages. You choose a video that you have shot, and you add music, texts and various other stickers to it.
They are of outmost importance to Instagram users nowadays, because they have become a priority for the social app media, owned by Facebook.
They give them more importance in their algorithms than regular posts. In other words, if you create a reel on Instagram, there are higher chances that other users will end-up seeing it than if it was a simple image. I
f you want the complete explanation, here is how to make a reel on Instagram.
Let’s insist on a few things, to quickly understand Reels and how to make them. First, when you decide to create a reel, if you do not change its length, it will automatically be calculated at 15 second.
That is the standard duration of Reels on Instagram. However, you can manually change it to make it last 30, 60 or 90 seconds.
This is the longest you will be able to show, on this social app, using this option.
You can use a video or choose to insert a series of pictures, which will change as the reel goes on, creating a video effect.
What Is The Best Way To Create Reels?
If you really take your Instagram seriously, then you need to get the best help you can, in order to create great looking Reels.
That would be by using an app like Mojo, which offers much more than just the basic elements that Instagram provide for its users.
It is the sure way to create a reel that will look professional. First, you will start by choosing a background to position on the reel.
Since they offer a large variety, you will never have to worry about not having inspiration, on certain days.
That is especially interesting if you plan to post daily. Once that part is done, you will then add the video or the pictures that you had selected for your post.
Do not forget to adjust the time if it is longer than 15 seconds, right from the beginning of the process.
Then, what is left to do, is to add a soundtrack that will fit great with the images that will be rolling throughout the reel.
In order to complete your reel, you can add a variety of other elements to it.
If you want the lyrics of the music that plays in the background to show on the screen, you have to chose a song that says “with lyrics.”
If you want to add more text explaining the video or simply to add more emotion, you can do so as well.
You will be able to choose the font and the color, at the same time. Some people like to show their feeling through emoticons or other types of stickers.
There is a large choice for you to select from, on Mojo. In the end, when you use an app, your Reels will always look better than the ones made directly on Instagram.
Why Should You Create Reels?
The answer to this question will depend greatly on if you are using your Instagram account to promote products and services, or if you are simply doing it as an individual, wanting to share them with online friends. Let’s start with the second option.
Personal Purposes
The one great thing about Reels is that you can show videos of everywhere you go.
Whether you are a world traveler, or you only stay around your town, there is always something nice to shoot, that others haven’t had a chance to see yet.
With Reels, you can render those videos even more fun to watch. For example, you can start a series, that you will identify as such, using added texts, so that people can understand what you are doing.
Then, you can add the name of the location. To give it a personal touch, you can even write a grade on the video, so that people know if they should visit the place as well or go somewhere else.
Of course, there are many more possibilities of subjects that you can use for your Instagram Reels.
Special events are always a great thing to share with your followers. Life moments are also nice, as you can introduce your new girlfriend/boyfriend, or more simply your new pet (dog, cat, hamster, etc.).
The new baby can also be brought to your viewers through a reel, but just be careful of images of young ones that you post on social media.
Commercial Purposes
Instagram is the social media preferred by brands. It is no surprise, as followers actually go and look for them.
It would seem as if they can’t ever have enough photos of new products and services, on their account.
There are two main objectives that you should think of, in regards to Instagram Reels. The first is common marketing.
In such a case, just keep the videos short and to the point. Otherwise, viewers may move on to the next reel, without getting to your punchline.
The second main reason for a brand to use these Reels, is as tutorials. Explaining how a product works on video, is much easier.
Also, you can add text indications, that will help the viewers understand what you are actually showing them.
Reels are today’s top posts on Instagram, so don’t hesitate to use them over and over again. You will most certainly reach the results that you want, better than with simple pictures.
