Building a website can be easy and inexpensive. However, if you don’t know what you’re doing, building a website can also be a long, expensive task full of trial and error.
Here are some effective website building tips and hacks to help make your life easier:
Know Your Audience
The design process can easily become convoluted if you don’t know who your target audience is, so plan ahead by making sure you know exactly what kind of branding, message, and features are required for successful results.
If part of your project involves identifying user behavior, then look at heat maps or analytics software to determine where people click on the page before considering possible changes to layout or information architecture.
You may find that while some elements receive a lot of attention, others are completely ignored; this will influence any changes that you make.
Make Your Content Research Easy
The more time you spend researching the topic that you’re writing about, the less time you need to spend in front of a blank document working out what it is that you actually want to say.
If you put in some effort to prepare, then it will go much smoother when writing up copy for your website.
Search through existing questions and discussions on topics relevant to your business or industry for inspiration and ideas on how you might present information in ways that aren’t obvious or predictable.
Once you have found some potential angles, remember where they are so that reference them easily when drafting your pages.
Keep It Simple
To save time when building a website, keep it simple! This means having only one message per page.
Making your website overly complicated will confuse visitors, and they are more likely to leave your site without buying anything or contacting you.
If you have multiple messages per page, this will also be hard for search engines to index properly, so you are wasting valuable time by not keeping your information streamlined.
The layout should be basic, with a maximum of two or three font colors to ensure readability. Anything else becomes a distraction from the content and reduces user experience.
If someone can’t navigate your site because it’s cluttered, they’ll leave before spending time learning about what you have to offer.
Use A Responsive Theme/Template
One of the main reasons for creating websites is to display information in an easy-to-read format, which isn’t always best suited for different screen sizes.
A responsive template will reduce development hours by eliminating this need.
According to this article, WordPress core themes are compliant with the WCAG, but the problem often lies in developer oversight and noncompliant plugins.
Responsive templates will adjust their coding structure depending on what device they’re viewed on so that screens of all shapes and sizes can be displayed properly.
Find A Way To Manage Content
Content plays an important role in website functionality but can take up a lot of time to create and manage.
Most websites are built with database-driven content management systems that are used to populate pages with relevant material for visitors.
A simple system like WordPress can greatly decrease development times by implementing pre-written posts that can easily be published when ready, allowing you to focus on other parts of the site.
Also, Using a Content Management System for updates is probably one of the best time-saving techniques you can use when building a website.
If you don’t know what a CMS is, think of Facebook or Word – all these websites are built on top of a CMS, which basically is just a fancy technical term for what most people would consider simply “a website”.
Plus, with an easy-to-use CMS like Squarespace or WordPress, you can edit your site from anywhere, even right from your smartphone!
This means that we can make updates and changes to your website literally anytime and anywhere.
Joomla is another great option. People often use it as a CMS, so they can manage their website on their own without having to rely on a developer every time they have an update or change they would like to make.
It’s a great choice for businesses looking to save money and have more control over their website content.
Use Free Stock Photography or existing images
To save money when building a website, use free stock photography or images that you already have.
Free stock photos are available online and can be used with proper attribution, so this is okay to do if your budget is limited.
Just make sure the pictures are of high quality, so they don’t look pixelated on your site.
If you own (or have permission to use) images, like logos, for example, use those instead of paying someone else for their work! This way, you will get exactly what you want without having to pay extra.
Utilize The Cloud
The cloud is becoming more of a standard in website building, mostly due to its ability to manage large amounts of data effectively, but there are other benefits that can benefit you as well.
A website like WordPress will allow you to connect your site directly with Google Analytics, which means you won’t have to worry about tracking traffic on each individual page.
And since it’s hosted on the cloud, these analytics will be accessible no matter where the site is being viewed from.
Get SEO Optimized Web Design For Your Business
To save time when building a website, hire an SEO-optimized web design company.
By using SEO techniques in your website’s HTML code, the company can optimize the content of your site so that it has a high chance of being found on search engines like Google and Yahoo!
Even if you have no previous knowledge about SEO, just tell the designer what kind of products or services you are marketing and ask him or her to adjust your website accordingly.
This will allow you to get higher placement for your website, and save you the time if you had built and designed it yourself with less effort on your part.
Your website should be tailored to the needs of your customers and users, not to your own desires, and these tips should help you create a great website without spending too much money and time.
Don’t spend too much effort getting lost in the creative process, when it’s important that you get straight into solving problems for real people. No need for expensive tools and additional software.
Sometimes all you need to make the difference is a solid plan, some amazing content, and a web browser.