Top Website Analytics Tools


Is it time to start using one of the popular website analytics tools to start measuring the results of your online presence? Web analytics doesn’t stop with Google’s well-known online reporting tool. There are a number of great options available, including free and paid options, with a range of focuses to meet the needs of different websites.

Google Analytics

Inarguably the world’s best-known web reporting tool, Google’s own Analytics sets the benchmark for its competitors with a bevvy of useful reporting tools, and a sleek, user-intuitive interface. Measure sales and conversions, content analysis and even the effectiveness of your associated social media channels – free.

Google Analytics provides a wide range of educational resources for users, including a getting started guide, help centre articles, and free online courses via Conversion University, making it an ideal platform for users who are new to analytics and reporting and would like added support getting started.


Offering both free and paid plans, Clicky is a popular alternative to Google Analytics and offers real-time web analysis. Premium features include individual visitor tracking, campaign tracking, heatmaps, alerts, video analytics, Twitter keyword monitoring and more.

Clicky offers a very clean and simple interface, and is a user-friendly and effective tool for bloggers and website administrators of all skill levels. It can be used on its own, or in conjunction with another reporting tool such as Google Analytics.  Check out the Clicky demo for a better understanding of the platform’s functionality.


Monitoring human activity in real-time and offering one of the top free web analytics services globally, StatCounter aims to help you make better decisions about your website . Free features include everything from recent visitor activity and browser stats to visitor paths, drill downs, keyword analysis, user magnification and much more.

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StatCounter is fast and responsive, and offers good support for users who are new to analytics reporting. Want to see it in action for yourself? Take a sneak peak at a real website StatCounter live data demo.


Mint’s goal is to give you a fresh look at your website (geddit?), with a focus on helping users identify where the most interest is being generated, and over what. Mint is a self-hosted website analytics product, available for a one-time flat fee of $30. Features include visits, referrers, searches, and subscription and browser information via a compact, easy-to-digest interface.

Want to further extend Mint’s functionality? You can download free plugins for Mint via the Peppermill. Want to see it in action? You can try before you buy with a Mint live demo.


Woopra offers an alternative take on real-time customer analytics, with plans and pricing ranging from free for non-commercial use packages, to startup and small business packages costing $79.95 and $199.95 per month respectively. You’ll have access to live monitoring into customer behaviour and key website statistics, real-time notifications on important visitor activity, Live Chat to leverage customer intelligence, and more.

To see Woopra in action for yourself, you can sign up for a 30-day free trial, or request a demo.


With the philosophy that actions speak louder than page views, Mixpanel aims to bring users one of the most advanced analytics platforms for mobile and the web with a focus on real engagement. Mixpanel’s segmentation reporting tool simplifies the data analysing process, while also allowing for more targeted reporting. Mixpanel funnels help you increase conversions, while user data helps you gain a greater understanding of your customer experience and marketing channels.

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Mixpanel is free for light users, with paid plans starting from $150 per month for startup businesses.


KISSmetrics focuses on software as a service (SaaS) and ecommerce customer intelligence and reporting, to help users identify, understand and improve the metrics that drive their online business via actionable analytics. This information looks beyond merely what happened, but also reports on who and why to give you a greater understanding of your customers and their behaviour so you can continue to improve your revenue stream.

KISSmetrics starts from $150 per month. To get a better feel for the platform, you can start a free trial or request a demo.

What analytics tools do you use?

Nikki is a professional freelance writer and story teller with a passion for the web and technology. She writes for WP Dev Shed and amongst a roster of other clients.

One thought on “Top Website Analytics Tools

  1. David P says:

    Thank you for your post! Many tools are american! I think you can add the French leader in the field of Web analytics: AT Internet and it professional web analytics solution Analyzer III. It permits to measure and analyse your audience.

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