A high engagement rate is among the top priorities of social media managers. Without a friendly engagement with your audience on social media, you can’t expect a good return on investment.
Unfortunately, it’s not an easy task as it needs masses of time, money, and a well-versed team of customer support. In fact, you need to handle countless DM and comments under your social posts. This is not something every business can afford to do.
That’s why many brands are not successful in their social media marketing. Stats show that the average engagement rate is less than 0.96%.
Although people on some platforms like Instagram are willing to follow business accounts, the engagement rate of many of them is still too low. As a result, many brands try to buy Instagram accounts that already have high engagement rates.
So what should do businesses do to increase their engagement rates on social media?
Luckily, there is a bunch of social media engagement tools that can help your business in this regard. These are specifically useful to small businesses that don’t have a considerable budget.
Here are some of the best social media engagement tools available out there:
Statusbrew is an all-in-one engagement tool that supports all top social media platforms such as Instagram, YouTube, Facebook, Twitter, and LinkedIn.
This tool will enable you to make your audiences feel that they’re part of your brand story. When using this tool, you can quickly respond to your customers’ questions and complaints on social platforms.
A beneficial aspect of using Statusbrew is a unified dashboard. In other words, you can have real-time reports about all mentions and messages on your accounts on Facebook, Twitter, Instagram, and LinkedIn.
From this dashboard, you can easily hide, delete, or reply to comments and direct messages. You can also assign conversations to each of your team members depending on the status, type, and social platform.
Another important feature of this tool is that you can easily track and analyze your team members’ activities.
Hootsuite is another famous tool that can help you with engagement rates on social media.
This is also a complete social media management tool that provides all services you need to improve your social performance.
One fantastic feature of this tool is a personalized customer service tool for social media. The feature helps you monitor and respond to messages from different networks.
Hootsuite lets you set different permission levels for your team members so that you can quickly assign various tasks to them. This way, each member can respond to direct messages, social comments, and mentions fast and efficiently.
Socialbakers is also a sought-after social media engagement tool. It’s equipped with Artificial Intelligence technology to let you automatically manage your inbox.
This tool has a complete set of engagement features like conversion rate tracking, contact management, sentiment analysis, and much more.
Using Socialbakers, you can have strong management over your social media accounts and your engagements.
Zoho Social is also another company that provides social media management features, including a perfect social media engagement tool.
With Zoho Social, you have the ability to monitor hashtags, keywords, find new leads, and also listen to your customers. This way, you’ll learn about what people think of your brand on social media.
For example, you can track how often a specific person has engaged with you and get a snapshot of your profile. You’ll also be able to like, comment, retweet, or send direct messages from its all-in-one dashboard.
Sprout Social is another famous name in the realm of social media third-party apps and is one of the most popular engagement tools. It can help your brand build long-lasting relationships with your customers on different social platforms.
Using Sprout Social, you can easily collaborate with your colleagues and manage them efficiently when assigning tasks to them.
Social Sprout also has a great blog providing you with compelling content related to social media marketing. Therefore, you can rely on this tool without any worries.
If you want to access your brand mentions all over social platforms, news, blog posts, videos, brand reviews, etc., you can go for Brand 24.
This tool’s focus is on helping brands manage their online reputation and offers one of the best monitoring tools.
It also has some great features like hashtag tracking, sentiment analysis, and competitor analytics.
Sendible is the next tool on our list and is best to help you stay on top of social media conversations. It covers all the top platforms like Instagram, Facebook, Twitter, YouTube, and also LinkedIn.
It gives you the ability to respond to your audience’s comments and messages using a single dashboard.
Sendible also has a great automated sentiment analysis tool that helps you categorize your comments as negative, positive, and neutral, and finally, have a unique social media strategy to respond to them.
Therefore, it is one of the best tools to monitor and manage your brand reputation online.
NapoleonCat is also helpful when it comes to managing social media engagements on all top social networking platforms. You can easily manage all your brand’s conversations on Facebook, Instagram, Twitter, LinkedIn, YouTube, or even Google My Business using a single dashboard.
If you choose this tool, your response rates will significantly increase, so you can easily monitor all your messages in real-time and handle them promptly.
Monitoring the performance of customer service team members is another important task you can do using this tool. NapoleonCat makes it pretty easy to track your team and make sure if they’re acting well. This way, you can improve your customer satisfaction and make them loyal customers.
Agorapulse is another great tool for monitoring your social messages providing you with a single feature to review, assign, and handle all the incoming conversations.
You’d better connect all your social media profiles on Facebook, Instagram, Twitter, LinkedIn, and YouTube to your Agorapulse to monitor them easier.
This tool allows you to make different decisions using various features such as filters, bulk actions, one-click translations, saved replies, and team assignments.
Here are some advantages of using this tool:
- Keeps your team organized and saves your time.
- Monitors and categorizes your audience.
- Boosts your content marketing strategy.
- Monitors ads.
- Helps you manage your employee performance.
Social media marketing is not as easy as many beginners think. You need to master many tools and skills to outperform your competitors and reach success. Managing engagements on social media is an essential task you need to do using smart tools. Try to become familiar with all their capabilities and then choose a tool that suits your requirements.