Cold email prospecting is when you send emails to a potential customer unfamiliar with you and your business.
These emails can include backlinks, promotions, and collaborations with other individuals or corporations and can be a very effective advertising tool when used well.
There are a plethora of mistakes to be made when sending out cold emails, and if you want your email clicked on among the 147 others a customer receives per day, you need to put some serious work in.
If you’ve ever been among the millions of email users who spend an average of 3 seconds before deleting more than half the emails they receive per day, take some time out to observe for flaws in said cold emails.
Considering that you have 3 seconds to grab a customer’s attention, these SaaS welcome email templates may help nudge you along the path to ensuring that the Call to Action is compelling.
Beginning with a generic, vague, and template-like message is the worst first impression you can give your consumer base since it sounds inauthentic and insincere.
Bad subject lines in welcome messages are also a repeated blunder that sends interested customers packing.
Including a million re-directional links in the welcome email is not the best course of action since it peppers the reader with distractions instead of needed information.
So how exactly can you nudge response rates for cold emails above the dismal 10% (and that’s considered good) response rates?
1. Understanding Your Audience
What good is an email if it lands, undirected, in the inbox of a user who is least interested in what you are offering?
Before undertaking any cold email outreach program, you should primarily focus on understanding who your intended audience is.
For individuals and organizations, you need information about their business, their interests, and how to market yourself in the best way.
Once this is done and dusted, your cold emails will not have the same generic, overused tone to them.
Personalizing cold emails as you send them out to different prospects is also a strategy to ensure your email doesn’t end up in their bin 3 seconds after it is sent.
2. Short, Sweet Subject Lines
How many times have you opened your inbox, seen yet another flashy subject line, and deleted it without a second thought?
This is precisely what shouldn’t be happening if you have a good subject line in your cold emails.
Your subject line is the cover via which your email is being judged, so it is vital to ensure that it piques the reader’s attention.
Often, subject lines are so poorly written that they read as spam and don’t even make their way into the prospect’s inbox- spend extra time curating an original subject line and see the difference.
Personalizing the subject line doesn’t mean rambling- keep it short and direct, and ensure it avoids the spam stamp.
This also assures your audience that they are your intended prospect, thus inducing them to click on the email.
Subject lines shouldn’t give all details away- use them as a reel to grab the prospect’s attention.
3. Use Numbers and Values
You have learned to navigate the subject line, and the prospect has clicked on your email- now comes the critical part.
Having a formula and regurgitating that on every prospective audience is a recipe for disaster.
However, there are some tips when writing the body of a cold email that work like a charm when advertising your interests- using numbers and values.
This doesn’t mean you throw scary-looking, business-type graphs to convince the reader of your potential.
Instead, use numbers and values to establish your credibility and endow your email with an air of confidence.
Even skeptical prospects that landed on the email by sheer mistake will want to read on if there’s a use of convincing, bold stats in your cold email’s body.
However, don’t overload a single email with links to pamphlets and bulks of information since that can distract and diminish your email body’s potential.
A psychological trick involving numbers is giving 3 choices or sharing 3 critical things about your business with the reader.
It keeps the email sufficient but brief and relays all you need to communicate with a prospect.
4. Automate Your Cold Emails
Are you dreading the prospect of sending out hundreds of cold emails to a multitude of potential clients?
Ensuring that the process is seamless is made all easier using the options available to you, like best email marketing automation tools.
These tools automate the bulk of the leg-work like receiving follow-ups, calculating clicks on your email links, tracking sales, and handling email distribution.
If you have been sending out cold emails through manual mechanisms, the chances of error are significantly high and that’s a problem automating your cold emails helps you mitigate.
For all-in-one solutions to mechanizing the process of your cold emails, you can use tools like the SaaS email marketing automation platform.
Don’t stress out if the first batch of emails doesn’t receive the kind of response you were anticipating, even after automating the cold email process.
It takes around 3-5 times of opening your emails that a prospect may be tempted to respond or probe further into what you are offering.
The cardinal rule of automating your cold emails is to automate a campaign well in advance, so you can watch your response rate spike more on the first try.
Cold emailing, when done correctly, is directly correlated to your success.
Plan ahead, know your audience, keep the subject and body of the email engaging, automate the process, and the effort will be well worth it.
If you are thinking of spending money on automation software, know that you are making the right decision since the importance of automation in cold emailing cannot be understated.
So, get your email marketing automation software today, and happy mailing!