Imagine having a market of almost 5 billion people – you think selling to them online would be a piece of cake, right?
Wrong. The bar set for eCommerce has never been higher, as year on year the market gets even more competitive and challenging.
Those eCommerce businesses that have to fight tooth and nail for eyes and online traffic will have to find new and more inventive ways to boost their digital marketing efforts.
This can be done in so many ways, but all will have the overarching goal of getting people to their website or eCommerce store and making sure these leads are converted into sales.
Here are the top ways you can utilize digital marketing that is effective and easy, gaining more traffic to your online store and getting those sought-after sales:
Push SEO First
Search engine optimization (SEO) is crucial for eCommerce businesses looking to drive people to their eCommerce store through online search.
A huge amount of web traffic can come through people searching on their mobile phones, which accounts for almost 50% of all online searches.
By optimizing your website for search engines, you can improve your visibility and increase your chances of ranking higher in search results.
This includes optimizing your product titles, descriptions, and images, as well as building backlinks to your website – a hidden aspect is making the load time as good as possible for the user experience too.
Having a well-maintained and designed website can make all the difference, and if your website runs on WordPress, you should choose a web hosting provider that has dedicated hosting options for WordPress.
Keeping SEO in mind whenever you create content for your store can have huge effects on your revenue and generate sales like no other digital marketing method.
Push Products Through Social Media Influencers
Social media influencers can be a huge asset for eCommerce businesses looking to increase brand awareness and drive sales.
Influencer marketing can be particularly crucial on social media platforms like Instagram and TikTok, where product placement through popular users can boost sales organically.
Influencer marketing can be ranked up there with some of the best marketing strategies for ROI, with almost $5.20 for every $1 spent made.
By partnering with influencers in your niche, you can tap into their existing audience and reach new potential customers.
When choosing influencers to work with, be sure to select those who have a large and engaged following in your target market.
Not only can it boost your sales, but it can also generate more brand awareness as being used by influencers adds a new level of credibility to your product or service.
Don’t Let Abandoned Carts Leave Untouched
Customers can often leave their carts full of your products for so many reasons, whether it is indecision or getting busy before they can purchase.
Without a solid reminder, they could abandon your cart and go buy from a competitor.
A friendly email or reminder can make all the difference, as the open rate for abandoned cart emails is around 45%, which trumps the average of 20% for sales email marketing according to SaleCycle.
Let Your Results Speak
User-generated content (UGC) can be a huge asset when used in your eCommerce business, as it focuses on building trust and credibility with the customer rather than being all sales and persuasive which can turn people away.
Utilizing product reviews, testimonials, case studies, and customer media content can help build proof of your product and increase legitimacy – when pushed through social media or other channels, you can target your audience and build the bridge for them to come to your website and make the purchase.
Targeted Ads Can Bring Customers Back
By putting in retargeting ads in your PPC campaigns, you can bring people back to your online site and help people buy and make orders who did not complete their customer journey before.
By giving them an incentive like deals, bundles, and discounts, you boost your overall chances of making them a customer.
Studies have found that retargeted traffic is more than 70% more likely to purchase as opposed to newly-visiting customers, showing how successful retargeting ad campaigns can boost revenue and sales figures.
Overall, digital marketing hacks for eCommerce can allow you to not only stay competitive and ahead of the field, but also boost your sales numbers and start to build a brand.
By being savvy with your SEO and PPC campaigns but also expanding your email marketing and influencer marketing campaigns, you can begin to turn your eCommerce website into something much bigger.
These digital marketing hacks can turn an eCommerce store into a fully-fledged brand and business by increasing brand awareness whilst also hitting all the key digital marketing quotas that will continue to drive people to make purchases.
The combination of strong revenue figures, a powerful digital marketing direction, and a brand that is building followers and credibility all lead to an eCommerce store that increased market share and can begin to build to become a business.