WooCommerce is one of the most popular platforms on the internet for setting up online stores. As a result, millions have flocked to it to build eCommerce stores and enter the eCommerce market.
However, a vast amount of WooCommerce users translates to a huge crowd of rivals. In other words, you will have to stand out both with your products and with your store if you want to succeed.
That’s why we have prepared a few proven strategies that will help you make the most out of your WooCommerce store.
Organize Your Inventory
As an online business owner, you should prioritize inventory management. Keeping your WooCommerce inventory management organized means that you always have products in stock for a prospective consumer, or at the very least have a wish list alternative available in the event you run out of some products.
Additionally, superior inventory management can help the manufacturing department. Knowing what items sell fastest enables you to focus production on the most lucrative area.
Likewise, it can keep you from investing in products that are underperforming. Maintaining current awareness of your stock can help you ensure that your records are correct. This can help avoid vexing miscommunication or erroneous expenditures down the road.
Don’t Forget HSTS When Switching to HTTPS for Security
Using HTTP connections to deliver web pages and data exposes users to security vulnerabilities. That’s why you should switch to HTTPS as soon as possible.
By mandating all traffic to use HTTPS, you can protect yourself from HTTP downgrade assaults (SSL stripping attacks). It rewrites non-encrypted requests.
When a domain contains mixed content, HSTS automatically upgrades fetches to HTTPS.
In general, this means increased security. When the security of a certificate cannot be confirmed, an HSTS-compliant browser terminates the connection to the HSTS-compliant server. Additionally, users are unable to click through self-signed certificates.
HTTP Strict Transport Security is a straightforward yet effective online security strategy that protects HTTPS websites from MITM attacks. It forces compliant browsers to adhere to security best practices by automatically converting all HTTP links to HTTPS links.
The best defense against downgrade attacks is to switch from HTTP to secure HTTPS communications (with SSL). Even if an attacker has access to a network, he cannot force the browser to use an unsafe HTTP connection.
In a word, enabling HSTS encrypts all communication and ensures that all responses are delivered to and received from an authenticated server.
Pick a Theme Carefully
Apart from its appearance and feel, what makes a theme appealing is its user-friendliness. Make sure that your website theme is compatible with the plugins and extensions you install.
Additionally, you must choose a theme that has a consistent update schedule. The reason for this is that you need to ensure that your online store is not impacted by any major WordPress updates
Avoid becoming disoriented by the depths of limitless WooCommerce themes. Make it abundantly clear what your requirements are. Being aware of the variables to consider when selecting a theme can help you make the right choice.
Plugins and Extensions Are Important as Well
There’s no need to become overwhelmed by the seemingly limitless number of plugins available. Each plugin will likely offer a feature or two that will aid you in providing a smooth experience for your consumers.
It’s also critical to use one of those plugins that adhere to best coding practices. Moreover, installing an additional plugin doesn’t always result in your website being faster. Quite the contrary, some of them may slow it down.
So, what are your options? Here, you must exercise caution in selecting the optimal plugins with the greatest usability, the fewest plugin conflicts, and no harmful code.
Optimize Delivery and Images
Images take up the majority of the page size on any website, and this is especially true for eCommerce sites. Websites powered by WooCommerce are crammed with product photos and advertisements.
While videos consume more resources than photos, they are often loaded on-demand in the majority of circumstances. As a result, they have a smaller impact on the perceived page load speed than images do.
By lowering the JPEG compression settings to 85 or lower, you can save an additional 40.3 KB on each page on average.
If you want to optimize photos for your WooCommerce store, follow these three rules:
- Select the appropriate image format.
- Compress the images as efficiently as possible using compression tools.
- Use responsive images to optimize delivery across a variety of devices.
Keep in mind that several photo size improvements are included in WooCommerce, such as dynamic thumbnail scaling on the fly, blurry image repair, and background thumbnail resizing, among other things.
WooCommerce offers so many amazing possibilities for online stores. There is always room for improvement, so never stop aiming for greater success. That is the only strategy that will make your store stand out from the rest.