Nowadays, eSports have become very popular across the world. Many people create blogs to cover various news, topics and reviews so that the eSports audience can be well-informed and entertained.
There are many sources online like esprts.com, for instance, that provide data regarding individual matches and even wagering information for those interested in such activities.
Other sources cover the games commonly played at eSports events and information about different teams. That being said, it’s a pretty saturated market but that doesn’t mean there’s no room for more blogs and information sources.
Therefore, if you’re about to start an eSports blog, you’ll need to have the right approach. That usually involves a unique twist to topics and news that are being covered already. With that in mind, here are a few things to consider when starting an eSports blog.
Unique and Original Content
As you may already know, most blogs focus on individual posts and articles that provide the audience with additional information regarding specific news, topics or subjects. This is always the safest approach if you want your blog to grow and develop further.
However, you must also consider thinking outside the box. In other words, original and unique content should be your top priority. Unfortunately, creating such content is a bit more difficult than it seems.
Difficult doesn’t mean impossible. That being said, try to focus on the value of your content. So ask yourself, what will your audience find valuable? Should your content be informative, educational, entertaining or all of the above?
That depends on your audience and their needs. You can always try to make your content more interesting. Here are a few things you can do.
- Use different content formats, such as articles, infographics, podcasts etc.
- Use plenty of visual elements, such as images and videos.
- Ensure that your content is highly relevant to your audience.
- Ask the audience for feedback about what they’d like to see in your content.
Be Cautious About Copyrights
Visual elements, such as images are a crucial element for every successful eSports blog. However, image copyright can get you in a lot of trouble if you’re not careful with the images you use.
Since you may not have the time to create your own images, you might find something by simply searching online. As a general rule and even law, everyone who creates an image, whether it’s an artist or a photographer, immediately has ownership of that image.
So, using an image without the permission from the owner falls under copyright infringement. That said, here are a few things you can do.
- Find an owner of the image and ask for permission.
- Use the image while crediting the owner below the image (Fair Use).
- Use stock or royalty-free images.
- Create your own images.
Try To Make Your Blog Posts Go Viral
As mentioned before, the market regarding eSports is quite saturated. However, that doesn’t mean you should give up on your eSports blog altogether.
Instead, try to make your post go viral so you can get ahead of the competition and boost both visibility and exposure for your blog. In order to achieve that, you’ll need a well-structured blog post. Here’s an example.
- Have a captivating headline that attracts attention.
- Use plenty of visuals suited for multiple media channels like social media, for instance.
- Use factual and accurate information.
- Cover the latest news or topic.
- Encourage engagement by asking a question or setting up a hypothesis so others can join in and share their opinions.
Try a Vlog
Most of the time, people are not very fond of reading blog posts and articles. They actually prefer to watch or listen to content instead of spending time reading it. That’s perfectly understandable for an audience that likes eSports and wants to be part of the action.
In such cases, a vlog may be a fine addition to your eSports blog. You can always start a YouTube or Twitch channel and integrate them into your blog. That way, your audience will have both textual and visual content to choose from.
Enriching your blog with other content formats is never a bad thing. It only helps promote your blog further, as well as help you attract a broader audience. Operating in a competitive niche market is quite challenging and you need every advantage you can get.
Starting an eSports blog is not easy. After all, it’s a tough crowd. Nevertheless, if you focus on some of the key aspects, you can ensure that your blog is successful. For that to happen, you’ll have to leverage your creativity, innovation and imagination.