Our goal is to help WordPress webmasters build and maintain better websites. We offer a range of free themes and plugins and blog regularly, offering loads of tips and how-to’s for WordPress webmasters.
Whether you’re looking to boost engagement, lift purchase intent, or just raise brand awareness of your company and what you do, using video is crucial in your marketing efforts. Video marketing is a $135 billion industry in the U.S. alone and companies everywhere are using video to increase their sales and customer retention.
And when it comes to your website, publishing video can have a major impact on your key metrics. Take a look at just a few of our favorite stats: Continue reading
Bluehost and Hostgator (both owned by EIG) are two of the most popular hosting solutions out there.
But popularity isn’t the best metric on which to base your choice of hosting company. Instead you want to take into account their ease of use, page speed, uptime, features, customer support, and pricing to make an informed decision. Continue reading
Setting up a WordPress website isn’t difficult. In fact, in part owing to it’s ease of usage, WordPress now accounts for 30 percent of the websites existing over the Internet. Credit for WordPress’ success is also due in part to the huge range of free and premium Themes and Plugins offered for the platform. Themes work to provide an aesthetic design to your WordPress website while plugins extend the functionalities that you would like on your website. Continue reading
Believe it or not, everything you do in marketing (outbound, inbound, whatever — just name it) is intended to leave its mark on only one factor. In fact, marketing would be inevitably redundant if that golden factor could magically increase by itself.
The golden factor I’m talking about is “trust”. Continue reading
Want to increase conversions for your WordPress online store? Build greater customer loyalty and retention with a set-and-forget rule? Increase engagement with your blog content? You can achieve all of those goals with a targeted email marketing campaigns – and to do that, you’ll need a proper email marketing service to grow your list and manage your campaigns.
NB: We are talking here about marketing emails. If you are looking for solutions to host your business email check here.
There are many to choose from, so to help you make a choice we’ve reviewed the best email marketing services for WordPress users… Continue reading
There’s no better way to jumpstart a business than reaching out to people and offering your products or services. It’s still free, it’s reliable and in full control (unlike other marketing methods when you’re at the mercy of other people’s platforms, e.g. Facebook), and you have the chance to personalize each one of your messages and increase its impact. Continue reading
Recently, BigCommerce announced BigCommerce for WordPress, a feature-rich integration that combines the flexibility of WordPress as a CMS with BigCommerce’s catalog management and ecommerce engine. This is an exciting new option which will appeal to many ecommerce site owners who also want the flexibility of the WordPress CMS. With this in mind we thought it would be useful to provide a comparison of BigCommerce’s WordPress integration with WooCommerce as the incumbent eCommerce solution for WordPress. Continue reading
Social networking sites have absolutely changed the way we interact with the web, training us to scroll indefinitely through our newsfeeds. For better or worse this is a behaviour that is very familiar to us now. Continue reading
Majority of the users now browse the Internet from their mobile devices and more often than they do use their personal computers. The modern mobile devices are technologically advanced and let users perform almost all the tasks they can perform using PC. The advent of 4G and 5G have made faster Internet available on mobile devices that let users interact with web instantly from anywhere. Continue reading
We just got done with a small project for a digital marketing agency here in Auckland. Cross Border Digital NZ provides services to New Zealand businesses wanting to market themselves in China. We built a simple and flexible template on top of Beaver Builder so they can go ahead and add/edit any pages very easily as the site grows over time.
You’re putting the finishing touches on a blog post that you’re hoping will get lots of views and shares. You’re scanning the final draft, and you decide that the post isn’t quite ready yet. It needs something extra to grab readers’ attention and improve visual flow — and you can’t find a still image that works perfectly. You need something a little more interesting. It’s the perfect opportunity to make a GIF. Continue reading
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It’s tough to earn a decent living these days. Salaries never seem to keep pace with inflation, and the traditional American dream is more difficult than ever to achieve. More than ever, people need additional income streams if they want to get ahead during their working years and earn enough to retire comfortably. Continue reading