Anyone who has been blogging for a while understands the importance of consistency. Posting content regularly will keep your readers and customers engaged and coming back for more. Skip a few days or weeks of uploading fresh content, and you risk those readers and customers getting bored, and forgetting about you altogether.
So what happens, if you’re the sole content creator for your business blog, and you go away on business, or vacation? How do you keep those blog-cogs spinning, and ensure new, interesting content continues to entice, delight and convert your readers?
Option 1: Schedule Posts
If you know in advance that you’ll need to be away from your desk (and your beloved blog admin) you can always plan ahead. Write enough content to cover the time you’ll be away, and schedule your posts through the admin to be published on the day you want, at the time you want. This means you can still stick to your editorial calendar, hit the beach (or that networking event) and leave customers and readers none the wiser.
This is a particularly good option if there’s no-one else available to pick up the slack during your absence, if you’ll be out of range of WiFi and unable to work remotely, or you’re planning on disconnecting completely to enjoy your time away from the office.
Option 2: Delegate Posts
If you can delegate your blog posts out to another team member – someone you trust to create great content, and someone who will remember to post – this is a great option for a number of reasons.
First, you won’t have to rush to create a whole load of content in advance. Second, you won’t have to worry about your blog while you’re away because it will all be taken care of. Third, and perhaps most beneficial, having someone else create fresh content once in a while can actually be really great for your blog, and your readers.
Delegating your blog content temporarily will offer readers a new style of writing, or voice, to engage with, bring new ideas and perspectives into the mix, and make things a more interesting for your customers.
What’s more; if you trial them to help out with blog content temporarily and they do a great job, you might just find you have long term help with content creation, which will free up your time to tackle other online marketing pursuits.
Option 3: Post Remotely
If you’re running a solo venture, or you’re the sole charge of a small business’ marketing team, you probably won’t have the support to delegate, or the free time to schedule a whole lot of content in advance. Thankfully, you can keep on top of your content and editorial schedule by posting remotely from wherever you are in the world.
The great thing about WordPress is that you can log in to your site’s admin from anywhere, and mobile applications are available to make posting on the go a breeze. Download the WordPress apps for mobile or tablet, and use them to post from your hotel room, the beach, or during down time between meetings.
Check out our recent post, Free Tools for Working Remotely, for more info on staying in the loop and productive when you’re out of the office.