The Importance of Having a Visually Attractive and Easy To Navigate Website

If you don’t already have a website online for your business, you’re missing out on a great deal of return customers from your target market.

You’re probably losing tons of profits to your competition. If you have one, however, and you have measures in place to optimize it, you’re on the right track.

But then again, your website’s design can make or break your success in online business.


Well, there are so many factors to put in mind when designing a website. Visual attractiveness is one of the most critical aspects to prioritize if at all you are aiming at success.

You also want to give your visitors an easy time when finding the products or services they might be interested in.

This is why it is also essential to ensure your site is easily navigable from whatever device a visitor chooses to use.

Here are a few great reasons to ensure your website is visually attractive and easy to navigate.

1. It Helps Establish Trust 

For starters, the visual attractiveness and navigability of your site serve as a branding and marketing tool.

A well-laid-out design with captivating fonts, images, and videos in the content is usually more appealing to most of today’s internet users.

It makes your business appear more legitimate and professional, thus attracting return visitors and repeat shoppers, especially if it’s easy to navigate.

2. It Helps You Meet Your Business Needs 

The main essence of taking your business operations online is to increase your reach, so you can serve a wider audience and maximize profits.

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However, this cannot happen if your site is visually unappealing and navigating through the pages takes a century.

Having many years of experience designing innovative website solutions in Hong Kong, this is why the folks from Rabbit Studio recommend working with professional designers and developers who understand your needs when building a new site.

Apart from working to ensure your site gets a commanding online presence, they ensure your site’s design waves your brand’s identity in the best way possible.

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3. Helps Increase Traffic and Dwell-Time 

Have you ever visited a site that looked as if it was designed by a rookie or ten-year-old?

If you’re an avid internet user, perhaps you’ve come across one of those sites where you have to click dozens of links and pass through a mountain of ads before accessing the page or content you’re interested in.

Most internet users of today are savvy and can spot these gimmicks from a mile away, so they steer clear of such sites.

If you want to increase traffic and customer dwell-time on your site, one of the best ways to do so is to ensure your site loads faster and is easy to navigate.

Also, the various pages’ content should easily capture your audience’s attention.

4. It’s Easier to Rank Higher 

Last but not least, online presence won’t do you any good if your site ranks at the bottom of search engine results for certain keywords.

Well, there are many ranking factors considered by Google and other search engines, but user-friendliness is among the most important of them.

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Even as internet marketing continues to evolve, your bottom-line heavily relies on your site’s SEO ranking on search engines, which can be impacted by the following additional website design aspects:

  • Content quality
  • Page and domain age
  • Page loading speed
  • Mobile-friendliness
  • Backlinks
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Summing It All Up 

The average website visitor doesn’t have so much time to stay online surfing through tons of information to get what they want.

They are also tech-savvy and will shy away from sites that take too long to load or require dozens of clicks to get to what they’re interested in.

If your site looks visually unappealing, has a cluttered interface, or the navigational structure is too complex, most organic visitors will just click the backspace button and move on to the next result on the search engine.

Moreover, search engines like Google use navigability and user-friendliness as part of the ranking metrics.

This is to say that the visual attractiveness and ease of navigation affects several things, including:

  • Your visibility on search engines
  • Customer trust, satisfaction, and loyalty
  • Dwell-time and traffic
  • Click-through rates
  • Sales and revenue
  • Profits and growth

In a nutshell, having a visually appealing website design is critical in many ways. The same can be said for an easy-to-navigate website.

The above few pointers should be convincing enough for you to insist on site navigability and attractiveness the next time you’re designing a website for business or personal use.

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