How to Start a Mommy Blog in 2021 (Guide)

I’ve got a confession to make.

I’m a guy. Well, a dad, to be precise.

But I know you’re the perfect person to start a mommy blog. I thought you might need to hear that, you know, in case you are experiencing a twinge (or full-on spasm) of self-doubt.

How do I know?

Because to become a successful blogger, you need knowledge and passion about your subject. I’m guessing you’ve got those.

And one of my favorite bloggers, Elna Cain, started where you are now.

She started a blog (having never written before). And she wrote about what she knew, her twins! Fast forward, and Elna’s a leading authority. Her little side-hustle has become a lucrative full-time business.

The point being, you can do it too. 

Elna will tell you she learned the hard way from her mistakes, and it took time. 

But you don’t have to; you can avoid those mistakes and start your blog within a couple of days.

All you need is a guide on how to start a mommy blog.

And you’ve found it. 

#1 Decide the topics you will focus on

You have your niche, but you must define it by identifying your topics to attract a target audience. 

For Elna, twins were her topic. 

For you, it could be nutrition for kids, family budgeting, or education. If you’re unsure about your topic, use the following tips for finding one. 

How to select your topic tips: 

  • Confidence – You must be confident when writing about a topic. Confident in your ability and that you’re providing value to your readers. 
  • Research – Research is 90% of your job. Either choose topics that interest you or ones you already know a lot about. 
  • Knowledge – When you understand your topic, your words flow freely, which translates onto the page. 
  • Experience – Readers love to read about other people’s experiences. If you can include yours in your content, you’ll add a personal touch.  
  • Tips and advice – People often read blogs to solve pain points in their lives. Choose topics where you can provide helpful tips and advice.

#2 Choose a name for your blog

Your name is your domain; it’s also the first impression viewers have of your blog. When you choose the right name, it’ll instill an impression of professionalism, opening the door for your visitors to walk through and get to know you.     

Tips on choosing a domain name: 

  • Mobile-Friendly – Over half of blog visitors arrive at your listing via mobile devices. And a short, simple, mobile-friendly domain name makes it easier for them to get there. 
  • Easily remembered – We use domain names, not code, because they’re memorable. The trick is to use no more than two syllables, ones even better.
  • Choose your TLD extension – TLD stands for (top-level domain), that’s the suffix (.com, .net, .biz ETC) at the end of your name. If your chosen name isn’t available as a .com, you can use another TLD that’s relevant to your blog subject or location. 
  • Keywords – Keywords are not a necessity. However, data shows that 63% of the top-performing domains use keywords in their URL. So, if you can use one, do.
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#3 Create your blog mission statement

A blog mission statement summarizes what your blog’s about. So, your audience can make an instant decision on whether it’s for them. Your mission statement’s purpose is to convince readers (in as few words as possible) that it is.  

But your mission statement also helps you stay on track, keeping all your posts aligned and relative to your niche. 

Mission statement writing tips: 

  • What are your goals? – Tell your users your purpose for writing, what you aim to achieve.  
  • What type of content will you create? – Let them know what they can expect from your blog and how it will help them. 
  • How will you provide your “what?” – Tell them how you’ll provide your content, your style, post-dates ETC. 

When you’ve answered these questions, connect them into one clear, informative mission statement.

#4 Set up your blog

Your blog requires a host to be visible on the internet. A host is a computer/server that rents you space to store your website files. If you want to monetize your blog, you can’t use blogging platforms, like Blogger, Tumblr, Wix, or Weebly, as they own your files.

You must use a WordPress theme and choose a hosting plan with a third-party hosting platform. 

Setting up tips:

  • Securing a domain name – Once you’ve chosen your name, secure it using a registrar like GoDaddy or Namecheap
  • Setting-up hosting – You’ll find free options to start your mom’s blog, but you’ll have less control. As mentioned, use a WordPress theme hosted on Bluehost. 
  • Setting up WordPress – Think of a WordPress theme as your private designer. Each theme has a different look, style. Choose one that suits your style, upload your content, connect to your hosting platform, and you’re good to go.
Top Article:  5 Clever Ways to Use Google Tag Manager

Let’s look a little closer at WordPress themes next:

#5 Design your blog look

Choosing an appropriate theme to showcase your blog is crucial. Your theme should support your content, give it a professional look and feel, be responsive, and load in the blink of an eye. 

But with so many available themes, picking the right one can be a daunting task. 

Tips for choosing your theme:

  • Keep it light – Your theme is a structure that holds all your content, so it directly affects your website’s performance, especially loading times. The less complicated the theme, the higher the performance.
  • Ensure you can customize – You need a theme that allows you to infuse it with your brand personality without hiring a designer. 
  • Themes and plugins – Plugins make themes functional, like inserting CTA blocks and booking/ordering forms. If a theme you like is missing a required function, check you can upload the needed plugin. 
  • Choose a responsive theme – Over 50% of people use mobile devices to read blogs. While 99% of WordPress themes are responsive, check your theme demo on a mobile to ensure it looks and works seamlessly.
  • Check out the support – We all need support now and then. Ensure your theme provides adequate support, and it’s available 24/7.

#6 Design your brand

Branding helps your blog stand out, get noticed, and connect with your audience. As a blogger, your brand is created using your personality, so it oozes character and shows the world who you are and what you’re about.

To create your brand, you must mix visual elements, such as your logo, colors, fonts, and above all, your style, so they accurately portray and project your personality. 

Branding tips: 

  1. Logo – The key to creating a logo is simplicity. Your logo has to be versatile to work on multiple marketing platforms. A combination logo provides various options you can use anywhere. 
  2. Color palette – Every color and combination send there own message.  Choose a color palette that suits your niche, such as soft hues with gentle gradients. You can also add a primary color to grab attention and create contrast.
  3. Fonts – Choose fonts that suit your personality and voice. Two is enough; use an attention-grabbing font for your post titles and website heading. And a simple, clean font for your content so it’s readable on all screens. 
  4. Visuals – Your visuals can paint a thousand words and are crucial for gaining and keeping your readers attention. Only use high-quality images, and place them regularly throughout your posts (every 2 to 3 hundred words). 

#7 Create an amazing about page

Your “About Page” is one of the most popular and valuable pages on your blog. Because it’s where new visitors learn about you and discover what’s in it for them. Giving them a reason to stick around.

The fundamental rule of your about page is: It’s not about you; it’s about your readers, even when you’re talking about yourself!

About page tips: 

  • It’s never about you – Writing about yourself is a rookie mistake; readers want to know what’s in it for them.  
  • What’s your value? – Tell readers how your content will be of benefit to them. 
  • Mention your blogging credibility – If you’re a mom of four kids, or your only child has a specific dietary need, tell them. Let them know you understand their pain points. 
  • Include your USP (Unique Selling Point) – Your USP is why your audience read your blog. Explain what differentiates you from other bloggers, tell them why you’re unique. 

#8 Create a content calendar

The key to online success is consistency. And a content calendar helps you post consistently by enabling you to plan and pre-schedule your post’s release dates.  And regular posting is what leads to higher engagement rates!

And there are other benefits of using a social media content calendar, such as freeing up your time so you can write more and strategize for the future. And calendars also help track performance, so you know which of your posts resonate with your audience.

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#9 Get your marketing channels ready

Marketing your new blog requires an ongoing presence on numerous channels.

It’s because readers like to find what they’re looking for, where they’re looking. And that’s usually on multiple platforms. Meaning your brand needs to be everywhere your audience is. You achieve that using a multi-channel marketing approach. And connecting them all together using brand elements like your header, logo, and bio. 

Best marketing channels for mommy bloggers:

  • Pinterest – Pinterest enables you to create and share inspiring visual content, which you can use to drive traffic to your blog.
  • Instagram – Instagram’s great for uploading visual and short written content that engages target audiences quickly. And with over 1 billion users, the potential for your blog is limitless.
  • TikTok – If you’re comfortable doing video, sharing your blog can grab the attention of a global audience. TikTok’s also great for trends. Follow ones relevant to your blog and take advantage when the demand is high by creating engaging content.

Time to Launch

If you were unsure about starting your blog, you no longer have to be.

Because moms like you do it every day.

Take our steps one at a time.

Choose a topic you’re passionate about, and readers will follow you passionately.

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