How to start a blog:
We've designed this tutorial so that you can start from the beginning or jump straight in where you need help. If you have any questions about any part of this please comment below and we'll do our best to answer your question.
Step 1: Choose a domain name
Enter your brand name or a relevant keyword to search available domains right now…
Choosing a name might seem like the easy part of creating a blog, but I strongly recommend you give this some serious thought as changing your name later and having to move your site to a new domain can be a bit of a hassle (I've been there). Not to mention the need to change/update/migrate all your social media accounts as well. Best to get it right from the outset. Here are some straight forward guidelines for choosing a blog name you'll be happy with for the long run:
- The best names are simple, memorable and brandable. Can you see the name on your business cards, a letter head or even a tee-shirt? Is it a name that you will be proud to tell people, and that is easily recalled? This First Site Guide article on domain choice is worth a read.
- Is it available as a domain? This is the part that often derails the naming process. With fewer available options on the top level extensions (particularly .com) you may need to get creative. I personally love the Lean Domain Search tool, but there are a number of domain search tools , such as Namefresh, which can help you find a great domain name.
- Go with an appropriate domain extension. If you are serving a local market use the local domain extension, eg. .co.uk for the United Kingdom, or .ca for Canada. But if you are serving the global market use a global extension such as .com, .net or one of the newer ones like .lawyer and .agency (more here).
- Are the social media handles available for your chosen name? Namechk.com and Knowem.com are great tools for this.
When it comes to registering your domain name for your blog I always recommend Hover as a standalone domain registrar (I use them), but honestly if you don't have a lot of domains then it is simpler to register the domain with the hosting company when you sign up because they will make sure the domain is set up to point to your new server automatically, which saves you an extra step. The hosting companies typically charge a bit more than the standalone domain registrars, but doing it all at the same time will simplify things if you are not familiar with domain management and DNS.
Step 2: Signup for web hosting
There are many many options out there for hosting your blog. We've done a lot of research to help narrow the choices, and we've made some specific recommendations on the best WordPress hosting.
If you prefer to do your own research on hosting companies then the following guidelines will help you assess competing web hosts and make the right choice when building your blog:
- If you are just starting out, then a shared hosting account with one of the established companies will suit you. Shared hosting will comfortably handle hundreds of daily visitors (even more if you set up your site well). Look for:
- Prices in the range of $5-10/mth (sometimes you'll get better on sale), including the cost of your domain name registration. I do not recommend going with cheapest monthly plan you can find. There are plenty of $1/mth hosts around, but I think the service they can provide for $1/mth is limited. The old saying “you get what you pay for” is definitely true for hosting services.
- Look for a provider who can also grow with you. If you outgrow your shared hosting plan you want to be able to move into a more powerful plan with the same company.
- Go for a linux based host which also offers CPanel for easy management of your hosting account and domain, and one click WordPress installation (making it super easy to get started). Almost all providers will provide these things, but ask before you signup if you are not sure.
If you have an established blog which is already getting hundreds or thousands of visitors a day, or if you are a business with a little more budget, then I highly recommend you go with one of the new breed of managed WordPress hosting companies. They are more expensive, but they provide a more robust service which takes care of your WordPress installation (automated updates etc), backups and site performance. We use a managed provider, WP Engine, for this very site.
A few things to expect when you signup with a hosting company:
- Some hosting companies have fully automated provisioning of new accounts, in which case you literally get immediate access to your account and can create your website right away. Others will need to call you to verify your details before they'll provision the account. In this case it normally happens within hours, but I have waited a couple of days before.
- The hosting companies will try and upsell you on all kinds of things. Automated backups are probably a good idea, but unless you need a secure site (https) for ecommerce then you probably don't need a dedicated IP address or an SSL certificate.
- To keep things easy I recommend you register your domain with the hosting company at the same time you signup for hosting. But, if you do chose to register your domain with a registrar that isn't your hosting company then you will need to update the name servers associated with that domain so that the domain points to the right place. The hosting company will provide you with their name server details when you signup and you'll need to update these with the domain registrar. For example, these are the name server details for a domain I recently hosted with Bluehost. I registered the domain with another company and had to update these details to point the domain to the right place..
Now when someone looks up that domain their browser will be directed to the Bluehost nameserver which in turn will point them to the right IP address. Note that it can take up to 48 hours for new nameserver information to become effective so you might have to wait before you can reach your site at your domain. We recently wrote a long post about domains and DNS.
Step 3: Install WordPress
We've mentioned WordPress a few times already, and often we are guilty of assuming that everyone knows what WordPress is. If you havn't heard of WordPress before then you just need to know that it is the world's most popular content management system for websites (more here). It is also open source and free, which means it doesn't cost anything to use WordPress to create a blog (though you still need to pay for hosting). WordPress is used by some of the worlds biggest brands, and because it is so widely used the community of users is huge…meaning you can always find someone to help with your blog. We're a proud part of the WordPress community ourselves. Learn more about WordPress here, or ask us for help if you have any questions.
Assuming you choose one of the recommended WordPress hosting providers, then installing WordPress couldn't be simpler. We're going to use a Bluehost account by way of example, but all the popular shared hosting companies have a very similar process and most use the same basic control panel software even if they skin them differently.
Follow this process to create a website with WordPress, and if you have any trouble please just ask us for help.
- Once you have your hosting account login details (always emailed to you after signup), you can login to your hosting control panel which will look something like this…
- Depending on who you sign up with the control panel will look more or less like this. Some hosts won't have a button which says “WordPress” specifically, instead they may have an option like this example from a Site5 account we have…
Other hosts will use installers such as Mojo Marketplace, Fantastico, Softaculous or Installatron. They all do very much the same thing, enabling you to install WordPress (or a host of other apps) with just a few clicks. So even if the installer your host uses looks a little different it will function in much the same way.
- Click through to the installer and you will be prompted through a series of fields. The first is where you want to install WordPress…either in the root directory of your domain so that your home page is mydomain.com/, or in a directory such that your home page will be something like mydomain.com/blog/ – Unless you are planning to do something else for a home page I recommend you install it in the root directory.
- You'll then be asked to create an admin user account for the installation of WordPress. These are the credentials you will use to login to your site to manage the content. The default username generated by many installers is “admin”, but you must NEVER use that because it is not secure. Any hackers who might try to access your site will always try the default user names. You are much better to make it a bit harder and set a different and unique username. Your first name is better than “admin”.
- Once you have set these few details the installer will do all the heavy lifting and create your blog for you. Once that is complete you will be able visit your site at yourdomain.com and you will be able to login to manage your site at yourdomain.com/wp-admin
What to do after you have installed WordPress
Of course creating a blog isn't just about installing WordPress. There are a myriad other things that you will want to do to make your blog look and function just as you want it to. Infact I dare say that your website is never really finished, it is always a work in progress. We could write for days on all the little things you can do, but here are some handy tips and resources that will get you started with the essentials:
- For security I always recommend you install Limit Login Attempts to automatically lock out anyone who gets the password wrong too often, and Sucuri Scanner which provides a suite of tools to help keep your blog safe and secure.
- To help the site perform in organic search results I recommend installing WordPress SEO. It's a powerful plugin and this tutorial is worth reading to get the most out of it.
- To help your new blog run fast you should also look at a caching plugin. We recently wrote a primer covering all the main caching plugins and then we tested them all to see which is the best caching plugin for WordPress.
- If you plan to build an email list for your blog (and you should) then I recommend you look at Mail Chimp and Optin Monster. Mail Chimp is the best email marketing tool for small businesses (free up to 2000 subscribers and 12,000 emails a month), and Optin Monster is a very powerful plugin that makes it easy to add optin forms to posts and pages, your sidebar as well as popups and slide-ins.
- Of course you should absolutely signup for Google Analytics (GA) and Google Webmaster Tools (WMT). There is no better free analytics tool than GA, and WMT provides an amazing amount of insight into how Google perceives your blog. For free!
- In terms of design you are spoilt for choice when using WordPress. We offer a range of free themes, but so do thousands of other talented designers. The official WordPress themes directory can be browsed from within your control panel, and there are 3rd party market places like Theme Forest for premium themes.
- And once you are through all that you can check out our ongoing coverage of the best WordPress plugins and our series of tutorials for creating a better website. You should also subscribe to our newsletter, just sayin' 😉
Step 4: Develop your content and a marketing plan
The truth is that learning how to create a lblog in the first instance is actually the easy part. The job of developing and marketing your blog is the hard part.
The right approach to marketing will depend on the nature of the market you are in, but it will certainly involve some combination of search marketing (paid and/or organic), content marketing, local and social media marketing which really covers a wide range of channels including Facebook, Twitter and LinkedIn, but but also include other niche channels too. In some markets offline marketing will also be important, but we'll focus here on providing resources around online marketing in particular.
Develop a content plan for your site:
Getting the content right on your site is easier said than done. You should start by thinking about your audience and what they need:
- Define your audience and their needs.
- Do the keyword research – look for informational and transactional search terms and use these to inform the web pages you develop.
- Develop content that answers the questions they have about your product. Content can be in many forms from the written word, to video, infographics, presentations and webinars.
- Blog lots. I really can't think of any business that wouldn't benefit from more well considered and highly targeted blog content. You don't have to call it blogging, but you should be regularly publishing content which talks to the wants, needs and questions your market has.
Market and socialize your site online:
We've already said that you can't just build your blog and expect people to come. You have to market it. There are lots of channels for doing this. What is right for you will depend on your market…where do the people in your market congregate online? What does the buying cycle look like in your market? Whatever the case, these are the common channels for reaching customers:
- Search advertising. At no other moment in time do people signal a more specific intent that when they submit a search query on Google or Bing. Bidding to have your ad show up at that moment can be a very effective way to drive qualified traffic to your blog site. My favorite learning resources for SEM are PPC Hero and Clix Marketing and the official Google Adwords Blog.
- Facebook advertising. While search advertising targets intent (based on search queries), Facebook is the worlds most powerful demographic and interest based advertising platform. We recently published a four part guide to Facebook advertising, and you can also find a wealth of advanced FB ads information on John Loomer's blog.
- Remarketing (aka retargeting). You've no doubt noticed before when you suddenly start seeing everywhere banners ads for websites which you only just visited. This is called remarketing and it works very well on the principal that it usually takes more than one interaction with a customer before a sale or action. The common platforms for remarketing Google Adwords and Facebook. You can also try other third party platforms like Adroll.
- Search engine optimisation (SEO) is the art and science of creating and marketing content that ranks well in natural search results. There are two basic elements to this, Relevancy and Authority. In other words your content needs to be super relevant to a given search term and it needs to be authoritative in the eyes of Google, which in simple terms means it is widely linked and cited online. We've written about basic WordPress SEO and recently also covered SEO for images. For more information about SEO I recommend the Moz blog and this Advanced Guide to SEO.
- Along with regular SEO it is also very important for local businesses (plumbers, dentists, lawyers, tradespeople) to understand how local search works. Those Google Map listings in particular are gold for local businesses and ranking well takes some effort. This Guide to Local SEO is a great primer on how local search works.
- Social media is definitely the new buzz word in marketing and for some businesses it is a critical new channel to reach and engage their target market. Certainly for bloggers and content publishers social channels are an excellent want to spread their content and increase readership. But traditional businesses too can make use of social media to grow their business. It is a big subject which would take way more room than we have here. I recommend starting with this excellent introductory Guide to Social Media as well as the excellent Convince & Convert blog, both of which are well respected authorities in online marketing and social media in particular.
- Email marketing. The death of email marketing has been predicted many times, but it remains one of the most effective means to reach people on a regular basis. We all live in our email and if someone opts to receive regular emails from you it means they are interested and engaged in what you are providing. Treat them with respect and deliver great value and your list will almost certainly become your highest converting channel. The subtleties of email marketing are another very big topic, so I recommend you go and check out the Mail Chimp blog which is an awesome resource on best practice and creative email marketing. The Litmus blog is also very good, and they also happen to provide a great service for testing email layout and rendering before you hit send.
If you've made it this far then you know all you need to create a blog using WordPress. It's time to get started.
Choose a good WordPress hosting provider, signup, install WordPress and start developing your content and marketing plan. Even if you are just blogging you need to be thinking about how to marketing your content. There are a million blogs online, how will yours standout?
If you have questions please visit our WordPress help desk and ask. We would love to hear from you and we're happy to help.