Starting a travel blog is a brilliant way to share inspirational stories, videos, and images of interesting and trendy places around the world. It’s also a great way to share advice and insight on travel that will appeal to your target audience since people seek information before they travel. However, the difficult part is getting your content in front of as many people as possible to grow your blog audience.
The more people visit your travel blog and engage with your content, the wider your brand reach and the more visible your marketing material is to potential customers. And the best way to achieve that is by working with a digital marketing agency like Goodway Group to help promote your travel blog and get your content seen by the right audiences.
If you’ve spent hours working on your travel blog and there are hardly any social shares, comments, or page views, here are effective ways to promote your blog and achieve success:
One of the most effective ways to promote your travel blog is to share your posts on social media. Promote your content across different social media platforms with a taster of what your post is about.
Your posts should include engaging videos, memes, and images of an elegant hotel room, a skyline, cruise ship, mountain range, or beautiful sunset. This will ensure immediate attention and engagement of your posts, attracting as many readers as possible to your site.
Tailor your promotions to each audience to ensure unique posts on all your social media channels. This will ensure that those who follow you on multiple channels stay interested, helping you get maximum engagement.
Some of the best social media platforms to promote your travel blog posts include Facebook, Twitter, Pinterest, and Instagram. Apart from sharing your posts on your personal social media profiles, ensure you share on social travel pages and groups to get maximum visibility and engagement. Leave comments and allow others to share your posts with their followers.
2. Email Newsletters
Another great way to promote your travel blog is through email marketing. Add an email-list builder on your travel blog to enable visitors to subscribe to your email newsletter, helping you grow your email list. Notify your subscribers whenever you post new content, so they can check it out. Schedule your email content in your content calendar.
Use your email newsletter to promote the most recent blog posts you’ve published on your travel blog and older pieces that you would want to boost engagement. Your email newsletter can include everything from free email courses on travel photography and travel tips to giveaways for travel gear and other travel-related content that can appeal to your subscribers. This allows you to offer promotions and special deals to subscribers or customers interested in your content.
Personalize your emails to make your subscribers feel special, helping you build a personal connection with them. When used correctly, email marketing can help you attract new and retain new followers and customers, generate more traffic to your blog, convince travelers to go on a trip when they hadn’t planned to, and build up your brand.
3. Guest Posting
Guest posting is an effective way to promote your travel blog to people outside your usual target audience. Sharing your travel experiences and stories with the audiences of other travel publications and blogs can help get your travel blog in front of as many people as possible. Increasing the number of potential customers to your travel blog can help increase engagement and potentially more bookings.
Great ways to secure guest posting opportunities include partnering with other bloggers in your industry or influential travel bloggers and brands interested in guest posts. Provide some kind of benefit or promotion to convince other blogs to share your content with their audiences. You can also share other blogs’ guest posts on your blog to have them also share your guest post on their blogs.
4. Search Engine Optimization
Search engine optimization (SEO) helps ensure your content ranks higher on the search engine results page for relevant phrases. This increases the overall visibility of your blog on search engines, increasing traffic to your travel blog.
Use keyword research tools to come up with a list of relevant phrases to incorporate throughout your content to boost your posts’ ranking on search engines. You can also use keyword phrases to develop topics to write about. This will direct those searching for these keyword phrases to your travel blog, increasing your chance of converting them to potential customers.
Use the marketing strategies mentioned above to promote your travel blog and reach as many travelers as possible. Be sure to promote your blog where today’s travelers spend their time; on social media platforms. Ensure your content also provides your readers with valuable information and great travel experiences, so you can keep them coming back to your blog.