In today’s fast-paced, digital age, a website is an absolute must for businesses of all shapes and sizes and across all industries.
Why? Because the best way to get the attention of your prospective audience is to be visible in the locations they use the most.
And where are today’s consumers most likely to search for the products and services they need? Well, the internet of course!
While having a presence on the web is vital for your success, having just any website isn’t enough; you need your site to be well-designed, engaging, interactive, and easy to use.
With more than a billion websites on the internet, it’s easy to get lost in the crowd, so if you really want to stand apart from the competition, good web design is an absolute must.
A thoughtfully designed site will attract more visitors, and the more visitors you have, the higher your conversions will be – and high conversions are the ultimate goal of any business owner.
To achieve the success that you desire and deserve, here’s a look at some of the top features that you should definitely incorporate into your website design.
Before attempting to incorporate these elements into your website, you should always consult with a Wigan web design company.
In the digital age, the old saying “a picture is worth a thousand words” has never been truer – especially if your goal is to increase your conversions.
By incorporating high-quality images that will catch the eye of your site visitors, you’ll grab their attention and increase the chances that they’ll convert into paying customers.
Imagery can also make your website look more appealing.
Professional photos are ideal; however, if you don’t have the resources to hire a photographer, you can take the images yourself and use free or inexpensive editing software to improve the images, if need be.
High-quality, low-cost stock images could work, too.
Engage Visitors with Videos
If a picture is worth a thousand words, then a video is worth a million! In this fast-paced world where internet users are used to getting information super-fast, attention spans have grown shorter.
Videos are a great way to hold the attention of your site visitors; plus, many people are visual learners, and videos are excellent teaching tools.
Whether you’re a B2B or a B2C business owner, if you want to increase your conversions, you should definitely consider adding videos to your website.
Not only will videos better communicate your brand and the products and/or services you offer, but they can also provide valuable information; plus, they’re entertaining.
Videos will help to keep visitors on your site longer, and the longer visitors interact with your website, the greater the chances are that they’ll convert into paying customers.
High-Quality Copy Writing Is A Must
There’s a pretty good chance that visitors to your site aren’t going to take the time to go through every page on your website or look at every product/service you offer.
In order to increase the likelihood that those who visit your site will convert, you’re definitely going to want to make high-quality copywriting a key component of your website.
While the overall design and layout of your website is what attracts your targeted customers, the content is what makes them stick around, explore more, and ultimately convert. In short, content adds substance to your business site.
To increase your conversion rate, your copy should connect site visitors to your business. If you’re confident in your writing abilities, you could tackle the copywriting yourself, but if you aren’t a wordsmith, consider hiring a professional copywriter.
Their services will certainly be a worthwhile investment.
If you have a lot of traffic to your site, but you aren’t meeting your conversion goals, the usability of your website could be to blame.
You have less than 5 seconds to convince visitors to stay on your website and to keep exploring, and eventually, to convert.
If visitors can’t find whatever it is they’re seeking in that narrow window of time, chances are they’re going to click on your website and head to a competitor.
Web designers in Wigan understand that navigation is crucial to the overall experience that users have with a website, as it allows them to find what they’re looking for.
An easy to find, clear, and organized navigation bar that points users in the right direction will help to increase your conversion rate.
Incorporate Powerful CTA’s
A CTA (call-to-action) is a directive that encourages site visitors to complete an action you desire; fill out a form, sign up for a newsletter, provide an email address, etc.
They play a vital role in conversions. A lot of sites use generic or broad CTAs, such as “buy now” or “call today”.
While these general CTAs might work to some degree, if you really want to encourage your visitors to complete a specific action, you’re going to want to use powerful CTAs.
Creative, clear, and personalized messages are ideal; for example, “buy now and save 50%”, “limited quantity; order today!”, or “plan your dream wedding with us!”.
By incorporating numbers, adjectives, promises, fear of missing out, and unique selling propositions in your CTAs, you’ll certainly see a boost in your conversion rates.