Can you think of a successful business with a weak online presence and a website that serves only to confirm the company’s land-based location and contact details? No, you can’t. Such businesses just do not exist anymore. Today, absolutely everything (including performances, sales, and revenues) depends on how much traffic your site is able to generate. That’s why if you feel yours leaves much to be desired, read on to find out how to start your rocket ride to the top though getting more quality traffic on your website.
SEO Is Still Key
Regardless of the industry, your business belongs to, or the products and services you offer, quality SEO is key for generating organic traffic. Do it right and potential customers will flock to your website, do it wrong and Google won’t spare effort to make your digital presence invisible for internet dwellers.
Search engine optimization is an incredibly complex matter as the aforementioned Google and other search engines constantly change their sophisticated algorithms. In practice, that means you have to closely follow those changes and be ready to react instantly and adjust your SEO accordingly. Anyway, there is a powerful trio that makes the basis of every successful SEO strategy: keywords, SEO tag, and meta description. Naturally, the content itself also matters and it goes without saying, it should be authentic, trustworthy, informative, and in the case of articles and blog posts, interesting to read too.
Let’s start with the keywords that not only have to be relevant to your business but also target a certain geographic area. According to Cody Warren, an SEO specialist at Hook Agency known for generating serious leads and boosting ROI for a wide variety of websites in a pretty short time, it’s important to decide whether you want a local or national campaign or both. He suggests that all keywords with local intent have to include the name of the desired location while national keywords have to be focused on your business. To put it simply, if you sell second-hand cars in Chicago, Illinois, your local keyword could be something like Used Cars In Chicago, IL while Used Car Buying Tips is a great option for national coverage.
Make sure to create clever SEO tags and truly informative meta descriptions (keep them between 150 and 160 characters) that don’t sound too good to be true and give empty promises. However, you want your meta descriptions to be enticing, hence always try to highlight the advantages brought by your products or services, but only if they are real.
Make Sure Your Website Serves the Purpose
You can spend a lot of time, effort, and money to make people visit your web-based presentation but if it’s badly put together, complicated to navigate, or not fully optimized for mobile devices, people will leave it pretty quickly in a search for a better place to buy products or find services they are looking for. You may think of your company’s site as a simple proof of the existence of your business but in these days and age, a website is far more than that.
Inspect your site to make sure it’s sleek, fast to load, and filled to the brim with high-quality and engaging content. A vibrant blog is a great idea, therefore try to post, let’s say, one article a week, of course, related to what you do. Useful tips, expert advice, and everything else that can help your would-be customers to educate themselves and learn how to make the right choice is considered top-notch content. Additionally, when people see that you are a specialist worth your salt, they gladly spread the word about your awesome site chock-full of tried and true tips.
Take Advantage of Social Media
Social media is a great opportunity to bring your business right in front of your target audience, all the more so, their coverage doesn’t know borders literally. Of course, you can go the easy way and pay for ads but why not spend a bit of your free time creating short yet captivating posts styled to match the taste of Facebook, Twitter, Instagram, or other popular platform users. To make your social media campaign successful, start with defining your desired clientele based on demographics, interests, location, as well as certain patterns in behaviors on the internet.
If you are not sure what kind of posts to write for a certain platform, set aside a little bit of time to research the competition. General advice is to avoid pure sales pitch because the majority of people will find it annoying and most likely skip your post. Instead, try to make it useful or intriguing. The big idea is to make a person want to pay a visit to your website in order to find out if there is anything interesting for them.
Backlinking is another important element in boosting the volume of quality traffic to your website. Just as its name suggests, a backlink is a link to your site from another site, and here comes that crucial point – not every site is a decent option for placing an article or blog post containing your link. You should be very careful with selection, opting only for trusted platforms with high domain authority.
In addition to that, make sure your article looks natural on that website, not only for Google but also for readers. You have to pick sites popular among your potential clients or, otherwise, all your efforts of writing and closing deals with people who run other sites won’t yield expected results.
Even though there is no one-size-fits-all solution when it comes to building a strong online presence, there are tried and true ways to significantly enhance it. Do not forget that paid advertising alone has never been enough for generating quality traffic in the long run, hence focus on SEO, the structure, and performances of your website, and do not miss the opportunity to boost your brand awareness through interaction with your future customers on social media.