How Much Time Do People Spend on Social Media in 2022?

How Much Time Do People Spend on Social Media

Let us find out how much time do people spend on social media in 2022.

Browsing aimlessly has become everyone’s favorite pastime.

From spending some time trying to understand a tricky chapter in a book to answering client queries, we find ourselves reaching out for our phones.

Why? To find a brief pause and relaxation after having a stressful encounter. But often, this “brief” pause could take hours without us noticing. 

Suddenly, we see a new post that gets us curious, so we do a little more research about it.

The list of distractions and gimmicks that these technology companies to get one’s attention longer goes on.

This is the time people spend on social media had grown fast in the past years.

How Much Time Do People Spend on Social Media in 2022?

To answer how much time do people spend on social media in 2022, an average person spends 2 hours and 27 minutes each day on scrolling, browsing, and using the features of social media platforms.

This means these technology sites discount approximately two hours and a half of our entire day.

The number of minutes spent on these sites grew steadily.

This comes as technology companies spend big to find ways how to retain people’s attention longer on their respective borders.

In marketing, the longer users spend on a website, the more likely they will get interested in buying a particular product.

Similarly, longer hours also directly translate to higher engagement rates which advertisers love.

Countries Spending the Longest Time on Social Media Sites

The average time spent on social media sites varies from one country to another.

Here are the top countries which recorded the longest time spent on social media sites.

  • Nigeria – an average citizen spends 4 hours 7 minutes daily on social media sites
  • Philippines – an average citizen spends 4 hours 6 minutes daily on social media sites
  • India – an average citizen spends 2 hours 36 minutes daily on social media sites
  • United States – an average citizen spends 2 hours 14 minutes daily on social media sites
  • China – an average citizen spends 1 hour 57 minutes daily on social media sites
  • United Kingdom – an average citizen spends 1 hour 48 minutes daily on social media sites
  • Germany – an average citizen spends 1 hour 29 minutes daily on social media sites
  • Japan – an average citizen spends 51 minutes daily on social media sites
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What is a Good Average Time Spent on a Page?

Websites track visitors’ average time spent on their pages for many good reasons.

This speaks a lot about whether users can be converted to leads or not.

It is also a reliable measure to determine how your site is performing, including the appeal of your content to visitors. 

Results vary heavily, especially since people use different devices and show different fields of interest.

Nevertheless, studies show that 52 seconds spent on a site is already a good threshold to have.

This length is the industry average, but business-to-business websites have shown a slightly higher average time spent result of 82 seconds. 

Daily Average Time Spent on Social Media Over the Years

The daily average time spent on social media has shown a clear upward trajectory from 2012 to 2022.

Take a look at this data tracking its performance from 2012 to 2022.

  • 2012 – people spent an average of 90 minutes on social media sites daily
  • 2013 – people spent an average of 95 minutes on social media sites daily
  • 2014 – people spent an average of 104 minutes on social media sites daily
  • 2015 – people spent an average of 111 minutes on social media sites daily
  • 2016 – people spent an average of 128 minutes on social media sites daily
  • 2017 – people spent an average of 134 minutes on social media sites daily
  • 2018 – people spent an average of 142 minutes on social media sites daily
  • 2019 – people spent an average of 145 minutes on social media sites daily
  • 2020 – people spent an average of 145 minutes on social media sites daily
  • 2021 – people spent an average of 145 minutes on social media sites daily
  • 2022 – people spend an average of 147 minutes on social media sites daily

Daily Average Time Spent on Websites by Industry in 2021

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Credits: unsplash.com

Aside from social media, people also dedicate their time browsing through industry pages ranging from apparel and automotive to energy and travel industries.

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Below is a detailed look at the daily average time spent on industry websites in 2021.

  • Apparel industry – an average person spends 40 seconds on apparel sites daily
  • Automotive industry – an average person spends 59 seconds on apparel sites daily
  • Business-to-business industry – an average person spends 82 seconds on apparel sites daily
  • Beauty industry – an average person spends 50 seconds on apparel sites daily
  • Consumer goods – an average person spends 50 seconds on apparel sites daily
  • Energy industry – an average person spends 45 seconds on apparel sites daily
  • Financial services industry – an average person spends 52 seconds on apparel sites daily
  • Retail industry – an average person spends 45 seconds on apparel sites daily
  • Luxury sites – an average person spends 50 seconds on apparel sites daily
  • Travel industry – an average person spends 60 seconds on apparel sites daily
  • Telecommunications industry – an average person spends 50 seconds on apparel sites daily

Average Time Spent on the Biggest Social Media Platforms

Let us take a look at the average time spent on the biggest social media platforms like Facebook, Instagram, YouTube, and others.

  • Facebook – users spend 38 minutes daily on the site
  • Instagram – users spend 28 minutes daily on the site
  • YouTube – users spend 11 minutes daily on the site
  • Snapchat – users spend 30 minutes daily on the site
  • TikTok – users spend 45 minutes daily on the site
  • Twitter – users spend 6 minutes daily on the site

Conclusion

Nowadays, a daily dose of entertainment is always within reach.

This is all thanks to the rise of social media which has changed the way people live and spend their time.

But while these platforms come with a long list of advantages, overexposure and usage could immediately turn the experience worse.

As with the saying, everything is good but in moderation. The same holds with using social networking sites—always use them with caution.

We hope you enjoyed reading this article about how much time do people spend on social media in 2022.

Sources

StatistaWeforumOberlo
Smart InsightsStatistaTechJury
BufferJetpackKlipfolio
Charlie has been building WordPress themes, reviewing web hosts and utilizing social media since their respective inceptions.

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