Twitter is best known as a microblogging platform in the social media community. How many people use Twitter?
This is today’s topic, so we will focus on this and other relevant data for your consideration.
Twitter is a platform where users post, share, and otherwise engage. A “Tweet” is the term used for posting short-form information.
Multiple posts are “Tweets”. When you share someone else’s “Tweet”, you are engaging in the concept of the “Retweet”.
As long as you use 280 characters or less, you are able to get your message across in proper form.
Just a couple of years ago, you had only 140 characters in which to get your information across to Twitter users.
It’s worth knowing how many people use Twitter, and how it’s used by its users. Let’s dig into this topic.
How Many People Use Twitter in 2022?
How many people use Twitter in 2022?
According to the most recent statistics, as of January 2022, 192 million people are daily users, and 396.5 million are at least monthly users.
7.9 million ranks the highest number of users, which is from the United States,which accounts for the largest Twitter user base.
From this data, we can surmise that Twitter currently has over 396.5 million global users.
That is beyond the projected numbers for even 2024, which were 2024, taken from 2019 statistics.
That number may have increased during the COVID-19 pandemic, which has skewed much of the projected data across social media channels.
The latest news is that Elon Musk has acquired Twitter for $44 billion.
This could boost its numbers, even with some users taking flight. How many people use Twitter since the Musk acquisition remains to be seen.
If you’re using the data from this article for marketing purposes, it’s smart to keep an eye on Twitter’s new management, growth, demographics, etc.
How Popular Is Twitter?
Twitter has been around since 2004 when its founders, Biz Stone, Noah Glass, and Evan Williams launched it as a podcasting venture called Odeo.
In 2006, Jack Dorsey joined the platform proposing to make it an SMS platform, now referred to as microblogging.
From there, Twitter seemed to grow more and more popular. How many people use Twitter is only one aspect of its popularity.
For instance, did you know that the total Android downloads for this app is over 1 billion?
According to Forbes, the Twitter mobile app was downloaded a total of 194 million times in 2021 alone.
By the fourth quarter of 2021, there were 36.1 billion downloads across the globe of the Twitter app.
Therefore, it’s safe to acknowledge that Twitter is extremely popular all over the world, with the most users being in America.
The totality of Twitter’s user base and its number of downloads shows that it’s a popular social media app, great for sharing thoughts and ideas, and for marketing.
What Was Twitter’s Reported 2021 Revenue?
Twitter made a lot of money in 2021, according to the data. Its revenue has grown by 37% year-over-year. The 2021 revenue came to a little more than $5 billion.
Predictions show that Twitter is set to grow its user base over in 2022, regardless of the change in ownership.
How many people use Twitter, will likely be boosted by most predictions.
Twitter’s ad revenue has shown an increase of 15% as of the third quarter of 2020.
Most of its income comes from the United States and Japan where the largest number of users reside.
$808 million was spent on ads for returning and re-opening events and new product introductions.
The reason we mention advertising revenue is because 89% of Twitter’s revenue comes from their advertising services.
The other 11% comes from data licensing and other streams of income.
How many people use Twitter that also advertise accounts for much of the ad revenue taken in by the platform.
Knowing how to spend your advertising dollars on Twitter relates to the audience you are reaching out to. For instance, 70% of Twitter users are currently men, with women making up the other 30%.
That doesn’t mean that you shouldn’t advertise to women at all, it just means you have a smaller audience of women.
For instance, if you operate a women’s fashion store, you would do better reaching out on Facebook, Instagram, Pinterest, etc.
On Twitter men should be the main target for marketers. When it comes to sex and beauty, men make up a strong demographic on Twitter.
While stocks, investing, financial, and other related advertisements are popular among Twitter users, men are also concerned about how they look.
So, ads or better hair, skin, and health in general are okay for Twitter within the proper guidelines.
What Kind of Ads Are Featured on The Twitter Platform?
While we are on the subject of how many people use Twitter, we will briefly discuss the types of ads used on Twitter before concluding this article.
Twitter offers several types of ad formats:
- Twitter Ad Features – Polls, website buttons, app buttons, conversation buttons, branded notifications, and branded hashtags.
- Promoted Ads – Textual, image, video, carousel, moment.
- Twitter Live – Real-time broadcasting of brands, moments, events, etc.
- Follower Ads – Targeted for your followers to attract new followers and business and build brand awareness.
- Twitter Takeover – Premium, mass-reach ad placements that include Trend Takeover, Trend Takeover+, and Timeline Takeover ads.
- Twitter Amplify – Premium video content ads broken into Amplify Pre-roll and Amplify Sponsorships.
How many people use Twitter in 2022? Well, you now know that Twitter has at least 396.5 million monthly users, but it likely has billions in its user base.
Twitter currently ranks as the sixth most visited site on the charts. That says a lot about its popularity and usage.
If you’re a Twitter user that doesn’t market anything, hopefully, you know a lot more than you did before you read this article.
If you use Twitter for both personal and business purposes, you now know how and who to market to on the platform.
For instance, not only does this platform have more men, 42% of its user base have a college education. That’s another demographic you can use in your marketing strategy.
We hope you have learned more about Twitter and facts that pertain to how you use Twitter.