With the massive popularity of video streaming for online games and other creative ventures, how many people use Twitch in 2023?
Connecting to people with the same interest in live-streamed content has never been fun and interactive until Twitch entered the market 11 years ago.
Since then, live broadcasts are anticipated more and more each day, developing a community of gamers and creatives that help their audience develop techniques on certain skills.
Today, these live streamers earn a good amount of cash on Twitch by simply sharing their activities with their community.
Let’s dig deeper into many interesting facts about this novel streaming service that everybody talks about!
How Many People Use Twitch in 2023?
With its massive popularity all across the board, we all wonder how many people use Twitch in 2022.
Twitch, which is an Amazon-owned enterprise has 30 million daily active users and 140 million monthly active users.
In terms of the number of concurrent viewers alone, it averages 2.5 million watching through the app or Twitch.tv at the same time.
Its dedicated mobile application hit a download count of 100 million in both App Store and Google Play Store combined.
These impressive user statistics led Twitch to secure the 37th spot on the sites with the highest internet engagement in the world.
This is out of all the two billion websites operating live on the internet. Meaning, Twitch is among the top 1% of all websites across the globe.
Still, it has a lot of work to do in ranking on the same level as other video streaming platforms, particularly YouTube.
All About Twitch
Twitch is a live streaming platform headquartered in San Francisco, California.
Before launching officially in 2011, Twitch is originally intended to just be a spinoff of a 24/7 live broadcast channel about the life of its founder, Justin Kan’s, called ‘Justin.tv’ in 2007.
It became an instant hit. Justin.tv relaunched in the same year to allow viewers to create their own channels and broadcast their own lives and content using the site.
It attracted the attention of the world’s leading e-commerce and cloud computing giant, Amazon, which acquired Twitch for $970 million in 2014.
In the same year, Justin.tv closed its doors for good.
During that time, Twitch is already leading the streaming market with 55 million active users.
Number of Twitch’s Monthly Active Users
Since its founding in 2011, Twitch recorded a steady influx of monthly active users year after year.
Many people have become interested in sharing their lives and activities online, thus turning to live-streaming sites like Twitch.
Both 2013 and 2015 are record-breaking years for Twitch, having doubled its user count during those years.
Here is its monthly active users (MAU) count from 2011 to 2015.
- 2011 – 3 million monthly active users
- 2012 – 20 million monthly active users
- 2013 – 45 million monthly active users
- 2014 – 55 million monthly active users
- 2015 – 100 million monthly active users
Twitch Concurrent Viewers Over the Years
Twitch’s concurrent viewers, defined as viewers of a site logging in at the same time, have also grown steadily over the years.
Take a look at the measure’s performance from the first year of Amazon’s takeover to 2021.
- 2015 – 530,000 concurrent viewers
- 2016 – 610,000 concurrent viewers
- 2017 – 740,000 concurrent viewers
- 2018 – 1.07 million concurrent viewers
- 2019 – 1.26 million concurrent viewers
- 2020 – 2.12 million concurrent viewers
- 2021 – 2.78 million concurrent viewers
Twitch’s concurrent viewers jumped by almost 70% from 2019 figures to last year.
This comes as more people have turned to online platforms to find entertainment amid mobility restrictions.
Twitch’s Ranking Against Competitors
Twitch has a good user base foundation, with 140 million people using it regularly every month.
It is also considered among the leading social media platforms preferred to be used by the video gaming community when streaming their online games.
Below is the list of the top six social media sites that video gamers the most and their respective market shares.
- YouTube – 48.7% of video gamers use YouTube Live to stream gaming content
- Facebook – 41.7% of video gamers use Facebook Live to stream gaming content
- Instagram – 34.0% of video gamers use Instagram Live to stream gaming content
- Twitter – 23.3% of video gamers use Twitter to stream gaming content
- Twitch – 9.4% of video gamers use Twitch to stream gaming content
- TikTok – 8.4% of video gamers use YouTube to stream content
Despite lagging far behind in terms of the number of overall users, a higher percentage of video gamers prefer to use Twitch to stream their games compared to TikTok.
The Amazon-owned app ranked 5th with 9.4% while TikTok took the 6th spot with 8.4%.
Countries with the Highest Twitch Viewership
Here are the top five countries that garnered the highest percentage of viewership on Twitch in 2022.
- United States – 21% viewership, translating to 44 million Twitch viewers
- Germany – 7.11% viewership
- South Korea – 4.53% viewership
- Russia – 4.30% viewership
- France – 4.11% viewership
Twitch Users by Age and Gender
Twitch’s user base is largely dominated by 16 to 24 years old, occupying 41% of the total.
Similarly, there is a large disparity in terms of gender, with more males using the app than females.
- 16 to 24 years old – 41%
- 25 to 34 years old – 32%
- 35 to 44 years old – 17%
- 45 to 54 years old – 7%
- 55 to 64 years old – 3%
65% of Twitch’s overall user base are male, while the remaining 35% are female.
Twitch is now bringing home a $2 billion annual revenue, far beyond Amazon’s initial purchase of just below a billion dollars.
The biggest money-making department remains online games, with the likes of League of Legends, Grand Theft Auto V, and VALORANT all individually clocking 100 million watch hours just in the last 30 days.
Despite the lifting of lockdowns, live streams have maintained their appeal among people.
Especially to those wanting to share more about their daily activities, be it in gaming, esports, music, and other creative arenas.
We hope you enjoyed reading our article on how many people use Twitch in 2023.