Ever wondered how many people use Tinder in 2023? You are not alone!
Swiping right and landing on Mr. or Ms. Right can happen in a matter of minutes.
In this day where everything is possible with a click, even matching with a partner online has never been this exciting and convenient.
Imagine knowing a person most compatible with your interests without having to go through the jitters of blind dates that only lead to failure most of the time.
With online dating apps like Tinder, you call the shots and swipe right to whoever gets your fancy.
Let’s see if it’s a match and discover how many people use Tinder in 2023.
How Many People Use Tinder in 2023
Many people around the globe have tried being on dating apps at least once in their adult lives. This is why how many people use Tinder has grown in number over the years.
Today, there are 75 million users on Tinder.
The app enjoys massive popularity in the North American region, with the United States occupying the top spot with 7 million Tinder profiles.
It is also dominating the dating app market in many European countries namely the United Kingdom, Ireland, the Netherlands, Norway, Denmark, France, and Switzerland.
The same goes for many Asian countries like India, Israel, the Philippines, and Singapore.
It managed to carve a well-situated position in these countries despite the tough competition with other dating apps available like Bumble, OkCupid, and Badoo, among others.
Self-Marketing on Tinder
Tinder is an arena of self-marketing in itself. Meaning, you are technically “selling” yourself, in the context of having to put your best foot forward to land on a potential match that resonates with what you are looking for.
This is why every piece of information you put on your Tinder profile is crucial to success. Upon creating a new account, a user can sync it with an existing social media account pre-loaded with one’s information.
Another method is to manually fill in the required information such as age, interests, preferences, and photos.
What Makes People Swipe Right?
While the pictures you upload on Tinder give you a good head start for getting a “swipe right” moment, users prefer ones that are “unfiltered” or those that are not processed on photo editing apps.
Users who have used filters on their photos reportedly have to exert more effort to get approval during the post-match period.
Aside from uploading interesting and natural photos, there is another important facet you should prove: your moral character.
A study from Science Direct shows that moral character judgments, discerned from a user’s bio, interests, and other information one puts on profile, are a huge determinant for swiping right.
Although they hold truer for female heterosexual users than male heterosexual users.
This means users must be creative and selective about whatever information they put on their profiles to get a better swipe-right success rate.
Tinder Annual Subscriber Count Over the Years
Although Tinder managed to tickle global attention from the very start, there was never an overnight success for the app.
Much of this is due to social anxiety, or people fearing judgment when using a dating app.
When the platform launched in 2012, the worldwide dating scene is hugely concentrated on blind dates and introductions from common friends or people in the same geographic proximity.
At that time, paying a subscription to a dating app is an unpopular undertaking.
Here is Tinder’s annual subscriber count from 2015 to 2021.
- 2015 – 300,000 annual subscribers. Three years after its inception, Tinder’s annual subscriber count growth remains lukewarm, not reaching even half a million
- 2016 – 1.1 million annual subscribers. By 2016, the situation changed and Tinder hit its first million subscribers during the year
- 2017 – 2.0 million annual subscribers
- 2018 – 3.7 million annual subscribers
- 2019 – 7.0 million annual subscribers
- 2020 – 8.2 million annual subscribers
- 2021 – 9.6 million annual subscribers
Tinder Subscription Tiers
Tinder has four subscription tiers, one for free accounts and the remaining are paid subscriptions.
These come with different features which appeal differently based on the need of every user. Similarly, prices change depending on the country and length of service.
Tinder – a free account comes with Tinder’s most basic functions namely matching and chatting, but liking is limited to 100 swipes per 12 hours.
A user cannot select among the list of people who have liked their profiles. It is a matter of luck if one matches with someone most compatible in terms of interests and other factors.
Tinder+ – price starts at $9.99. This subscription tier allows users to make unlimited likes and rewinds for profiles. The user can also opt to swipe on profiles from any geographic location
. The best part? Advertisements are removed!
Tinder Gold – price starts at $24.99. Aside from all the features that come with the Tinder+ subscription, with a feature to make five super likes a week, one monthly profile boost, see people who have swiped right to your profile, and a list of top picks daily.
Tinder Platinum – price starts at $29.99. This is for users wanting to have it all.
No ads, a list of people who likes your profile and daily top picks, and profile boost. It also allows messaging before matching and a review of the likes made in the past week.
Tinder’s User Count by Age
Let us take a look at Tinder users’ age demographics and see which age group shows the highest penetration rate.
- 18 to 24 years old – occupies 35% of the total
- 25 to 34 years old – occupies 25% of the total
- 35 to 44 years old – occupies 20% of the total
- 45 to 54 years old – occupies 8% of the total
- 55+ years old – occupies 10% of the total
Tinder enjoys enormous popularity among the younger population. But according to one survey, over 30% of the app’s total users are married.
Tinder dismissed this finding and said that its actual data shows only 1.7% of its population are married.
Dating is fun and engaging. It is made easier by applications dedicated to living to this function, such as tinder.
Today, you can match with people you feel have the most-compatible interests as you.
Moreover, you can immediately apply Occam’s Razor when using these applications, and eliminate those you feel do not.
We hope you enjoyed reading this article about how many people use Tinder in 2023.