There is a big chance you have just finished scrolling through your TikTok feed before finding this article. Well, you are not the only one.
Millions of people worldwide are drawn to this entertaining application nowadays.
TikTok amassed a great number of supporters following the year of its launch.
With its promise of turning people into overnight sensations, who wouldn’t say yes?
In this article, you will find out how many people use TikTok in 2023 and which countries have is home to its biggest user base.
How Many People Use TikTok in 2023?
It can’t be denied that TikTok has a massive number of users.
As of January 2022, it is home to more than one billion monthly users–1.2 billion to be more precise.
This means more than 20% of the internet’s almost five billion users also use this application.
Conversely, this huge user count does not include Douyin’s supporters. The Chinese version of TikTok alone has 600 million daily active users.
Combining these numbers together, ByteDance benefits from nearly two billion users who enjoy short-video content across TikTok and Douyin.
Number of TikTok Users Over the Years
Here is how many people use TikTok from its early years in 2017 to its blockbuster year in 2021:
- 2017 – 54 million users
- 2018 – 271 million users
- 2019 – 508 million users
- 2020 – 689 million users
- 2021 – 1.2 billion users
TikTok started gaining popularity in 2019 after it recorded a double-digit growth during the year. But what turned its situation around is the pandemic.
People, confined with the comforts of their homes, searched for new sources of entertainment.
TikTok’s User Growth Rate
Between early 2018 and mid-2020, TikTok recorded a 1,100% growth in its user base.
This is the period before the United States and India went ahead with banning the app on their respective borders due to national security concerns.
All About TikTok
Short-video content creation changed when TikTok entered the landscape in 2016 with its then international name Douyin.
It fully emerged as “TikTok” in 2018 after its mother company ByteDance acquired Musica.ly a year prior.
Aside from its short video editing features and entertaining effects, it is one of the pioneers of the split-screen duet and live streaming.
The latter is one of the platform’s biggest revenue makers, offering in-app purchases to tip creators while they go on live.
TikTok Users by Country in 2023
TikTok is available in 155 countries and is translated into over 75 languages.
But how many people use TikTok in the US? You will find out below.
Here are the Top 10 countries with the most number of TikTok users:
1. The United States – 120.80 million users
2. Indonesia – 87.50 million users
3. Brazil – 72.30 million users
4. The Russian Federation – 48.80 million users
5. Mexico – 41.60 million users
6. Vietnam – 39.70 million users
7. Thailand – 35.60 million users
8. The Philippines – 33.00 million users
9. Turkey – 24.6 million users
10. The UK – 20.10 million users
TikTok is very popular in Southeast Asia which occupies four out of the ten spots on the list.
Countries from this region are ranked second, sixth, seventh, and eighth, respectively.
TikTok Users by Gender
This video sharing platform has more female users compared to males, but the gap is not wide as expected.
Women occupy 57% of its total user base while men have the remaining 43%.
Meanwhile, user distribution by gender in the United States is at 61% for females and 39% for males.
TikTok’s Global Users by Age
Here are TikTok’s global users clustered in terms of age:
- Below 18 years old – 28%
- 19 to 29 years old – 35%
- 30 to 39 years old – 18%
- 39 years old and up – 19%
TikTok Users by Age in the United States
Despite then US President Donald Trump’s order to ban the app, the United States remained TikTok’s biggest market up to this day.
Here is the distribution of the app’s users by age:
- 10 to 19 years old – 25.0%
- 20 to 29 years old – 22.4%
- 30 to 39 years old – 21.7%
- 40 to 49 years old – 20.3%
- 50+ – 11.0%
Unlike Facebook, TikTok appeals more to the younger population in the United States.
Its biggest fan base is from the 10 to 19 years old group followed by 20 to 29 years old.
Average Time Spent on TikTok
Regular users use TikTok for an average of 10.85 minutes per session. The number of minutes spent on TikTok on a daily basis is at 33 minutes in the United States.
This could go up to 52 minutes in other geographic locations.
As of the latest survey, 90% of all TikTok users access the app on a daily basis.
These factors have all contributed to making TikTok one of the most user-engaging applications today.
TikTok’s Most Popular Categories
TikTok’s diverse categories are the reason behind the optimistic answer to how many people use TikTok today.
Here are the categories which garner the most interest and number of followers & views from users:
- Entertainment – 535 million
- Dance – 181 million
- Pranks – 79 million
- Sports or Fitness – 57 million
- Home Renovation or DIY – 39 million
Other popular categories include beauty, skincare, fashion, cooking, lifehacks, pets, and outdoors.
Hashtags help content creators have their videos rank better on TikTok. Below are the five most popular hashtags on the app:
TikTok continues to seal its dominance across all countries in the world.
Many businesses are turning to the app with the goal of increasing their online presence and sales conversion.
With its unique features, TikTok has redefined the definitions of marketing and entertainment through offering easy-to-use tools and strategies.
We hope you enjoyed learning about this gamechanger, including how many people use TikTok in 2023.
If you need daily doses of entertainment, make sure to give the app a visit today.