Vendor portals have become a necessity nowadays.
Increasing competition and the consistent urge to make a spot in the market mandates following the digital media to construct footprints among the audience.
Be it a farming portal for selling seeds, a bookstore for online delivery of novels and guides, or a pottery vendor to sell vintage cooking utensils, WordPress gives equal opportunity to everyone looking to set up a shop on a digital forum.
All thanks to WordPress, one of the largest content management software that enables the creation of vendor portals for free on its platform in the easiest steps possible.
Here is a step-by-step elaboration of how WordPress lets you create vendor portals.
Often people are confused about the two sister platforms of WordPress, i.e., WordPress.org(blog hosting platform) and WordPress.com(self-hosted).
Among both, WordPress.org is the most preferred forum for creating vendor portals, owing to its exclusive features available for free of cost.
For constructing an online vendor site, there are certain requirements to fulfill before setting up the portal. They are listed below.
- Domain Name
- Hosting account
- SSL Certificate
- WordPress Plugins
Each element has a designated function, and astute coordination between them assembles a portal.
Setting up The Platform
The foremost thing to do is to buy the domain name.
Analyze the features of the domain service and make sure it has integrated services to social media forums like Facebook, Instagram, Twitter, and LinkedIn.
Next is the hosting account. This is the location of all your documents and files on the website.
As soon as you complete the above-listed two steps, install WordPress on the host, followed by installation of their exclusive plugins.
Setting the Online Vendor Portal
WordPress requires two plugins to convert the original marketplace into a vendor portal.
Woocommerce and Dakan are the plugins; however, the former is the free tool and the most preferred one.
Woocommerce currently rules 93.02% of the market websites. It lets you choose themes of your choice that align with your company’s logo and motives.
Further, it allows personalization of the layout, the listing of the products, their subcategories and commissions, exclusive features, filters, shipping section, and payment protocols.
Dakan is generally used for multi-vendor sites.
After installing it, the user is advised to visit the general settings page to update the details, logo, and various other related information.
This follows the selling options, which included the different grades of commission.
Next is the withdrawal page for finance management, then page appearance to customize brand value and attract customers.
The most important among all these settings is the seller verification which mandates crucial information for approval from the admin.
Social APIs let you widen your spectrum of services by advertising on social media platforms. Lastly, verification with Dakan completes the registration process.
Set the Store
After completing the formal verification and approval from the admin, it’s time to set up the shop.
Visit the dashboard and upload the product. Clear pictures with distinctive details enhance the chances of attracting users.
Update the shipping detail format. Dakan does not go easy with this section and needs special plugins like ELEX WooCommerce DHL Express.
For multi-vendor sites, WooCommerce Multi-Vendor Add-On enhances efficiency for ELEX Shipping Plugins.
These plug-ins facilitate multiple shipping addresses and help in the generation of invoices as well.
Tracking the Conversions
After setting up the single vendor portal or a multi-vendor site, it is necessary to track the conversion.
This gives insights about the performance of the product in the market, audience engagement, related feedback, and ideas for improvement.
Woocommerce Conversion Tracking is one such forum that aids in this quest.
It analyzes behavioral patterns of the user and creates a report with details such as product views, searched items, commodities added into the cart, purchase done, and unanticipated exist while shopping for the products.
It also aids in creating exclusive product catalogs for better engagement.
Another important feature of this forum is that it lets the vendor widen his spectrum other than the famous social media platforms.
It offers an inbuilt Java Scripts feature that connects the vendor portal to other commercial websites.
Trigger-based event tracking aid in identifying circumstances that lead to a sudden decline or elevation in conversion rates.
This helps in creating better marketing strategies for more satisfactory audience engagement and enhanced ROI.