5 Helpful Content Strategies for eCommerce Brands

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A great content strategy is essential for your social media presence. It’s an easy way to stand out, show what makes you different from other similar brands, and improve your sales growth. If used well, it will do wonders for increasing your audience and engaging more with your present customers. 

Creating valuable and original content is a must if you want to know how to make your business stand out on Instagram and other social media networks, and generally for building a strong online presence. If you are still struggling in the world of content marketing, here are the five strategies to push you in the right direction and increase customer engagement.

Content Research and Creation

While creating your strategy, thorough research is a must. This is the way to find out relevant topics, trending products, how to create titles that grab attention, and so on. Content creation is basically identifying what you want to write about. 

Content has many forms, like blogs, videos, eBooks, and so on. Consider starting a blog, because it’s an effective way to tell a story. 

Brainstorm with your team members about the new ideas, ask your customers for feedback, and research similar brands to find out relevant trends. Ask yourself who your target audience is and make a plan using all the information you gathered from research. 

Finally, it’s crucial to create original content. In this case, a plagiarism checker tool is a great idea because it enables you to evaluate your text and resolve any plagiarism risks while showing you how similar your text is to the existing ones on the internet.

Determine Your Target Audience

Your starting point of identifying your target audience has to be to understand what attracts your potential customers. Think about your perfect customer, and ask yourself what their age is, what their likes and dislikes are, and so on.

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For example, if you are in the makeup business, try to focus on makeup influencers who are willing to collaborate and introduce your brand to the world. If they are satisfied with your products, they will recommend them to their wide audience, and this is how to boost sales quickly and effectively.

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When determining a perfect customer persona for your brand, don’t forget to find a way to motivate them not just to buy, but to leave a positive review as well. 

Also, be ready to amaze them. If you can understand their troubles, you can offer them a solution, and create a bond. When customers have faith in your brand, they will be more than happy to share a positive review on social media and get you more audience.

Encourage User-Generated Content (UGC)

User-generate content (UGC) is important for your business because it shows your products being used. It’s content created by your customers, and it’s published on social media, via images, videos, Reels or Stories, and even reviews and podcasts.

This is proof that someone likes your brand enough to share it on social media and it helps in increasing your brand awareness. People believe that honest customer reviews are more than a picture on your business page, and you can encourage it by sharing UGC posts on your media or creating a special hashtag.

In the past few years, it’s been a battle to be seen on social media, as brands are everywhere and advertising is more and more present. Competition is harsh, and everyone online tries so hard for customer attention. Because of that, buyers are more demanding of the brands they buy from, so this is a great way to display your authenticity.

Track Reviews and Results

The key to good content marketing is to keep track of how people respond to your brand online. Good reviews are shown to be most effective if someone is indecisive, and nowadays, almost everyone reads the reviews before buying anything.

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On social media, like Instagram for example, you have the insights where you can monitor how well you did each week, how many accounts are engaged, and which content got the best engagement. Also, blog analytics can show you what post was read and shared the most.

When you gather all your statistics, it will be easier to know what kind of content you should create more as well as what products are the most popular.

Ask For Feedback

As mentioned above, good reviews are vital for your business’ success. If you want to grow your business, you need to know your target audience’s feelings about your brand. 

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There are many ways to entice your customers to give you feedback. Don’t be afraid to send follow-up emails or ask them to review a product they have just bought. You can, then, share their positive reviews on your website and social media.

Don’t make leaving comments too complicated, and allow them to do it anonymously because lots of people give up on leaving feedback when a name or email is required.

Of course, negative reviews may happen from time to time, but remember to listen to every customer, respond positively, and always try to fix any problem. Always bear in mind that a dissatisfied customer can easily become a loyal one if handled properly.


A great content strategy requires effort and dedication and it is definitely worth investing in. Doing a good job in an online world guarantees you success and sales growth for your brand. By telling your story right, you make a deeper connection and build trust with your customers.

By following these tips, your business will get more sales in no time, and you will achieve that engagement you need.

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