Creating a website for your online blog is much easier now than it used to be a decade ago or even half a decade ago. Nowadays, if you want to start a blog of any kind of focus, you can do so simply thanks to the popular platform, WordPress. This is exceptionally good, especially for individuals who don’t have a web design degree or course and, therefore, don’t have the technical skills to do it.
Therefore, as mentioned earlier, it isn’t difficult to set up your travel blog. The challenge lies in creating the concept, reaching the right audience and writing and creating content that is appealing and engaging. Your blog must be something people will read. Otherwise, you won’t have the traffic necessary to maintain the blog and grow it step by step.
For this reason, research is of the utmost importance. This is where you should start – researching the type of audience you will be targeting, how to write relevant content and how to differentiate yourself as a travel blogger in a saturated market.
An essential and noteworthy mention would be to find the aspect that will set you apart. Blogging has become more and more popular, with more than 600 million blogs being online worldwide. Even marketers have stated that blogging continues to be effective. Therefore, if you think blogging is outdated, this is nothing more than a misconception. Blogging and content marketing are relevant in 2022 and will continue for a long time.
One thing is imperative to create a successful blog – the content must be written professionally, and the writer should be some type of expert to be seen as reliable. So, if you want to start a travel blog, you must know what you are writing about, which means you need to be dedicated during your travels to gather insights, collect notes, and impressions and have tips and tricks about specific locations.
This being said, here are the essential tips you should consider when you want to start a travel blog:
1. Find A Name for Your Blog That Showcases YOU
Think about it – your blog’s name is the first thing your readers see before starting to read any of the content. Not to mention that as a new blogger, it is crucial to grow your audience and gain brand awareness and recognition.
For this reason, finding a name for your blog that suits you and perfectly showcases who you are, your personality and your style is of the utmost importance.
The name of your blog will be your domain name as well, in case you don’t want to have two different ones. However, this could confuse readers, which isn’t what you want to accomplish. The name you choose should be simple yet catchy and easy to read.
While choosing the right name for your blog, it is vital to take all the time you need. This can be more challenging than you think, so it is essential to let all the creativity flow until you find “the one” name that perfectly encapsulates everything.
2. Create Your Brand’s Personality and Prioritise User Experience
A blog is ultimately a brand. For this reason, you should allocate the same time, energy and resources to building it as you would if you started any other business.
A successful blog can be highly professional, which is why you must create a professional one. Creating your brand’s image and personality can be exciting and fun. It is all about transforming your passion – travelling – into a creative business – blogging – and showcasing it visually.
This being said, the elements of your blog’s bran you need to think about are as follows:
- The theme
- The logo
- The font
- The colour palette
All of these are essential to creating a successful travel blog that aligns with your personality and style. A necessary and noteworthy mention would be to remain consistent. This means that all the elements mentioned above should connect and cohesively match the same style.
Another aspect you must take into consideration is user experience. Given that you are creating a blog, it is vital to make it easy to use. This way, all your readers will have an excellent user experience, in addition to having a great time reading your content.
3. Make Sure You Can Travel a Lot
It may seem straightforward, but it is essential to mention the fact that travelling is a huge part of a travel blogger’s life. This ultimately means that if you are unable to travel a lot or don’t like travelling long distances, the future of your travel blog could be highly shortened. Indeed, you may not be able to travel a lot from the beginning as your financial resources may not allow you to.
However, once you get the ball rolling and your blogs start gaining more and more visibility, success, and profits, chances are you will be able to form collaborations with renowned brands and travel agencies. Therefore, it is crucial to make sure you can travel a lot so that your career as a travel blogger can thrive and flourish.
If travelling is what you love, you shouldn’t wait too much until you start your blog. Another crucial aspect worth mentioning is that travelling can be a bit dangerous. For example, accidents could happen in a public place, and it is vital to know you can claim compensation if you ever suffer a personal injury. In this case, you may want to research and review personal injury solicitors in the UK so you know whom to contact. In addition, you should also consider getting travel insurance to have peace of mind.
4. Create High-Quality Relevant Content
Last but not least, if you want your travel blog to be successful in this day and age, you must create high-quality and relevant content. When it comes to writing, you should aim to write SEO-friendly articles to grow traffic to your blog organically.
As for the visual content, you must include high-quality videos and photographs of the various breath-taking places you visit and write about. You don’t have to be a professional photographer to do this. All you need is a professional camera and the right attitude. This is likely something you love doing or enjoy learning as a creative person.
