SEO strategies aren’t created equal. Although there seem to be so many articles detailing SEO strategies, if you run an eCommerce business, you might have noticed in your search that strategies specific to your trade are not too easy to come by.
This article will give you just that; a list of the most important elements your eCommerce SEO strategy needs to have to be successful.
What Is Ecommerce SEO?
Ecommerce SEO is when you create and follow a plan to make your online store rank higher in search engine result pages(SERPs).
It’s a plan towards improved visibility and accessibility for your store to bump up sales.
The reason why it’s important to learn what it is exactly will make your store’s SEO strategy successful is because search engine algorithms are constantly changing.
Your knowledge and skills must remain as dynamic as they are.
Here are 6 of the most important elements your Ecommerce’s SEO site needs to have to rank well on search results:
1. URL Slugs
Before getting to other things such as keywords and meta tags, search engines use URL slugs to understand your site’s content and rank it in search results.
So, it’s without a doubt that the slug of your site’s URL is an important aspect to pay attention to in your SEO strategy.
Many elements are used by search engines, such as Google, to understand a page’s content and decide its ranking for search queries.
One of these elements is URL slugs, which must make sense to search engines and adequately reflect the page content. The clickability of your URL improves if your slugs are correct.
This is because your URL displays next to your page’s title in search engine results and influences whether a customer chooses to visit your site or go to one with a better, more relevant URL and slug.
2. Keywords
To be successful, in the highly competitive world of the internet, you’ll need a laser-like precision in terms of understanding how your customers think, the language they’re most likely to use, and thus what they’re most likely to search for, as well as the words they’re using to conduct those searches.
Understanding this will help you build a list of keywords to use in your most important content so that when a client searches for something you sell or have written about, a search engine knows to direct them to you.
Tools such as Google AdWords help you get a peek into how much competition is on specific keywords.
If you discover that particular keywords have too much competition and you need to change them to improve your chances of ranking higher, long-tail keywords may be a suitable option.
Those with up to 5 words. As a general rule, longer keywords tend to have less competition on search engines.
3. Meta Tags
Every time a potential client searches for a product, Google reads the title pages of websites to look for the most relevant ‘looking’ sites.
Your site could have the exact thing a client is looking for, but if your meta tags aren’t right, then your product is going to just drown into the sea of the internet, rarely to be found!
So make sure your meta titles are tip-toe and that your description pages are worded well as well.
To indicate to your clients and Google that your site is relevant to the search, your keywords should be well-represented in both the title and descriptions for your items.
4. Content
Content is another crucial component of a strong SEO strategy for your eCommerce store.
You can be tempted to optimize your site for high rankings while ignoring the quality of the information you provide.
An SEO strategy should be long-term oriented, and visitors should have a positive user experience (UX) on your site to accomplish so.
Good content that teaches your clients can help you establish yourself as an industry authority, causing your client base to trust you more when purchasing items.
5. Backlinks
Backlinks go hand in hand with content. And like the content, it’s not about quality as much as it’s about quality.
To do this, you’ll need to create a good product site that other sites will be able to link back to.
Then contact some of the most popular blogs in your industry and submit content within which your backlinks will be.
This will help build authority and increase traffic to your site and product pages.
Conclusion
If you want to improve conversions in your eCommerce store without breaking the bone, then a good long-term SEO strategy is going to be important.
The higher your site ranks in search results, the easier it will be for you to convert all of those visitors.
