How To Convert More Leads Into Paying Customers With Improved Security On Your Website?

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Converting leads into paying customers is not the easiest thing to do. In fact, it requires a lot more effort than we think, especially since it involves various factors that online businesses take for granted. And security is one of those.

Security plays a vital role in the way businesses are done online. For that reason, it’s quintessential to improve every piece of it in order to get the best out of your digital marketing campaign.

Cybersecurity is often underestimated, but the truth is that it can have a massive impact on your online business’s success. And if you want to boost your conversion rate and welcome more customers in the next couple of months, it’s the right path to take.

In this article, we’ll discuss the connection between cybersecurity and lead generation and how a secure website can become a gold mine for incoming customers.

1. Strengthen Your Website’s Security By Adding SSL / TLS Certificates

Poorly protected websites tend to reject potential customers, including those that are highly motivated about your products.

The reason is simple – a website that lacks basic protection, such as SSL or TLS certificate, opens the door to different cyber threats, including man-in-the-middle, eavesdropping, and similar.

All those events often lead to data loss and identity theft, and that’s one of the reasons why Google and other search engines tend to give them lower rankings.

How do you recognize an unsecured website? It starts with HTTP instead of HTTPS. Also, the browser’s search bar notifies users about the website’s security, letting them decide whether they want to stay on the website or not.

Keep in mind that your leads are less likely to convert, knowing that your site is not protected and their data can be easily read and accessed by hackers. So, if you still haven’t implemented the certificate, do it as soon as possible. Every day brings a new opportunity, don’t miss it.

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Besides implementing SSL or TLS certificates, which provide sufficient levels of encryption, it’s recommended to take proper care of the other aspects of your site’s cybersecurity structure, like passwords.

That way, you can prevent unauthorized third parties from taking down your pages or using them to exploit malicious cyber threats aimed at naïve users.

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2. Take Care Of Your Passwords

In order to add an extra layer of security to your website, you need strong, impossible-to-crack passwords. And you don’t even need to remember them or brainstorm the best combination of numbers, letters, and special characters. A proven password manager will do that for you.

This useful tool allows you to generate a solid password and share it with the rest of your team in a more secure way. In addition, the autocomplete option allows you to log in without typing the password, reducing the risk of brute-force and similar attacks that target weak passwords.

Maintaining a website is not a one-person job. Instead, you need a team of experts to help you improve SEO, manage technical aspects, assist clients, and take good care of the business behind it.

But keep in mind that you cannot always trust people around you. Therefore, never share your vital passwords with your teammates unless you have a working password manager. Otherwise, you are at risk of losing all the website data, and all your effort will be in vain.

3. Make Sure That Your Site’s Plugins Are Up To Date

Many websites become compromised because they’re using obsolete plugins and outdated software.

Nobody likes frequent software updates as they consume a lot of time, but each of those updates comes with additional security patches that improve your website’s protection and prevent potential mishaps resulting from deprecated software versions.

If you’re using WordPress (and we know how great WordPress is when it comes to plugins), don’t forget to check your add-ons and see if they are up to date.

If they don’t receive developer support or haven’t been updated for a while, uninstall them and find an alternative. That way, your web page will be way more protected.

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Now, you might be asking, What does this have to do with lead generation?

Well, it’s important to know that all the aspects of the web are mutually connected. Outdated plugins not only affect your website’s security, but they also have a negative impact on your page’s speed and performance. The lower the speed – the worse the rankings on Google.

When your potential customers cannot find you online or have the worst user experience on your site, they won’t even get to that contact form but will immediately run to your competitors. And you don’t want that.

As of today, start getting rid of outdated plugins and deinstall all those that you’re not using anymore.

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Conclusion: Website Security Is More Complex Than You Think

It’s vital to understand that the website’s security does not consist of a single aspect. It is created from various details that need to be taken into consideration when building your online business to prevent cybersecurity events and engage with your customers on a higher level.

Also, customers have started caring about cybersecurity ever since the pandemic hit. During that period, many companies suffered cyber-attacks that led to severe issues, including data loss, affected privacy of their clients, stolen financial information, and similar inconveniences that could not be solved easily.

So, your potential customers will hesitate to leave their personal information on your website unless they see and feel that it’s completely safe. No one likes to take risks in these uncertain times, which is why it’s important not to ignore the essential cybersecurity concepts that could open the door to many fruitful opportunities.

Besides offering a safe environment for your potential customers, enhanced cybersecurity can help you improve your SEO rankings, drive traffic and improve conversion rate, boost sales and start your online business with more confidence.

Are you ready to take your digital journey to the next level? Let cybersecurity be your next step toward success.

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