ClickFunnels vs Leadpages

clickfunnels vs leadpages

Landing pages are designed to fulfill the sole objective of converting prospects into customers. And if you’re running an online business then you’re going to need a landing page for it sooner or later.

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The good news is that there are a number of landing page builders out there that make it easy for everyone to design and create high-converting landing pages for their business.

In this post, we’ll compare and contrast two of the most popular contenders in this space – ClickFunnels vs Leadpages. By the time you’re done reading this piece, you’ll have a better idea about which landing page tool is right for you.

What to Look for in a Landing Page Tool

Both ClickFunnels and Leadpages are excellent landing page tools which is exactly why it can be difficult to settle on one. We’ve defined a criterion based on which we will systematically evaluate both options:

  • Ease of Use. How easy is it for a first-time user to get started with the landing page tool? Does it have a neat, intuitive interface? Is the learning curve steep?
  • Features
    • Drag and Drop. Does the landing page tool allow you to create pages by dragging and dropping elements into place? Or do you need to be a developer to build pages?
    • Page Elements. What kind of page elements does the landing page tool feature? How big is the page elements library?
    • Does the landing page tool come with pre-built templates? If so, how many?
    • Deployment Time. How long does the landing page take to deploy i.e. go from a blank canvas to a fully-functional design?
    • A/B Split Testing. Does the landing page tool offer integrated A/B testing functionality enabling you to test out and optimize your page designs for your target market? If not, does it let you integrate with a third-party A/B testing tool?
  • Mobile-friendly. Are the landing pages mobile-responsive right out of the box?
  • What’s the price tag on the landing page tool?

Now that we’ve established an evaluation criterion, let’s compare and contrast our landing page tool candidates.

ClickFunnels vs Leadpages

In this section, we’ll take a closer look at ClickFunnels and Leadpages by briefly introducing each tool, detailing what it’s capable of, and evaluating it against our pre-defined criteria.

ClickFunnels Review

Clickfunnels review

ClickFunnels is an all-in-one marketing suite that lets you manage everything from generating and capturing leads to creating functional sales funnels.

Within those sales funnels, you can create landing pages, process sales, view analytics, and setup email auto-responders.

The service was developed back in 2012 by Russell Brunson and his team of developers. Since then, it has become one of the most popular names in the realm of landing page and sales funnel software tools.

Unlike similar landing page tools which allow you to create standalone landing pages for your products and services, ClickFunnels enables users to build entire sales funnels – a series of pages that prospects go through to reach a conversion goal.

While ClickFunnels lets you create all kinds of different marketing funnels – sales, opt-in, webinar, membership, auto-webinar, webinar replay, and product launch – we’ll focus on its landing page building capabilities in this post.


The ClickFunnels dashboard features a neat and clean user interface and is incredibly easy to navigate through.

Once you log in for the first time, you’ll be able to begin creating your first sales funnel by simply clicking the Create New Funnel button.

clickfunnels dashboard

The dashboard also lets you search through your charted and favorite funnels and gives you useful information on real-time contact activity once your sales funnels start converting.

3 dashboard game

In addition to this, ClickFunnels also features a game-based tutorial that teaches you how to build your first funnel.

The game is a 7-day challenge that starts off with a welcome video featuring the ClickFunnels founder, Russell Brunson.

It essentially teaches you how easy it is for you to build a funnel for your specific business. And the best part is that you can get cool prizes like badges, stickers, and t-shirts for playing the tutorial game!


ClickFunnels, being a complete marketing funnels solution, packs a plethora of useful features under its hood.

Let’s see if it has everything you should look for in a landing page tool:

Drag and Drop

ClickFunnels’ latest editor features drag and drop functionality making it easier for landing page designers to choose where to place sections, rows, columns, and elements.

The previous version of the editor didn’t feature a drag and drop interface and, instead, had a point-and-click interface which often led to endless clicks during the page’s design process.

clickfunnels drag n drop UI

You can add new page elements to your landing page by simply dragging and dropping them into place.

In addition to this, you can also move around existing, on-page elements by dragging and dropping them.

While rows, columns, and elements can be moved around with the drag and drop functionality, you’ll still have to use the old point-and-click system to move different sections around on the landing page.

Page Elements

The ClickFunnels’ editor features a total of 32 page elements (as of this writing) that are neatly sorted into six different groups:

click funnels page elements

  • This makes up most of the text content on your landing page such as headlines, paragraphs, and bulleted lists.
  • ClickFunnels’ media items allow users to add visual elements – images, pop-ups, and video – to their landing pages.
  • The forms section features regular elements such as input fields and buttons in addition to advanced form fields like SMS sign up, shipping/billing address, and surveys.
  • The content section contains page elements that you’d usually find on a landing page but are difficult to implement with regular page builders. These include FAQ sections, navigation elements, progress bars, and pricing tables.
  • An absolute must-have for anyone wanting to create some hype for their upcoming product launch. ClickFunnels lets you add countdown timers, minute timers, and day timers.
  • This section contains elements like pre-designed social share buttons, Facebook comments, and options to add custom JavaScript and HTML script.

ClickFunnels’ collection of useful, built-in page elements makes it possible for all kinds of business owners to create professional-looking landing pages for their specific business.

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With ClickFunnels, you certainly won’t have to worry about integrating third-party plugins or services to display essential elements on your page.

Clickfunnels Templates

ClickFunnels comes with a set of templates for each of the funnel types it lets you create.

This is an incredibly useful option for business owners who aren’t particularly design-minded and are trying to create a high-converting landing page for their small business.

clickfunnels temaplates

Once you’ve selected your funnel type, you can pick out a free or paid template from ClickFunnels’ templates library and go from there.

You can replace the dummy text and placeholder images with your own and, if you’d like to kick things up a notch, you can even customize the template completely by using the ClickFunnels’ editor.

clickfunnels template editing

One clear advantage of using a template featured on ClickFunnels is that it’s already been built by professional designers.

On top of this, ClickFunnels templates have a lot of variety which means that it’s very unlikely that your audience will recognize you’re using a template – even if you choose not to customize it heavily.

Deployment Time

As a first time user it might take a little getting used to the ClickFunnels editor. But once you’ve got a hold of it, you’ll be creating landing pages in practically no time.

This is especially true if you take the template approach where you simply select a template, replace dummy text with your own, and choose a publishing option.

clickfunnels publishing options

As of this writing, the available publishing options include:

  • ClickPop Code
  • ClickOptin Link
  • WordPress Plugin
  • Facebook
  • Embeddable Code
  • Downloadable HTML Code
  • Text Optins

Each publishing option launches a pop-up window on the screen detailing the steps you need to take to publish the landing page to your website.

For instance, the WordPress plugin option prompts you to install and activate the plugin to your site and connect to ClickFunnels.

9 clickfunnels publishing detail

Clickfunnels A/B Testing

Once you’ve created your landing page (or sales funnel) either by using a pre-designed template or building one from scratch, you have the option to run A/B tests on it.

The main benefit of split testing your landing page’s design is that you can put different variations to the test and optimize its conversion rate based on user data before publishing the final version.

clickfunnels a/b testing

All you have to do is open up the landing page that you’d like to A/B test and click the Create Variation button to begin.

ClickFunnels allows you to duplicate your landing page’s existing design and then tweak the cloned version. Once you have your original design (control) and the test design (variation) in place, all that’s left to do is click the Start Split Test button and ClickFunnels will automatically start sending traffic to both versions of your landing page.

clickfunnels ab test start


ClickFunnels’ templates are mobile-responsive right out of the box. It features mobile/desktop preview and editing options inside its editor.

By default, the editor window is set to the desktop preview option. Here’s what our landing page looks like in mobile preview:

clickfunnels mobile preview

You can also edit your landing pages live while viewing them in mobile view.

This way you don’t have to toggle the preview modes when you want to make minor modifications to the page’s design.

In addition to this, ClickFunnels also lets you customize and set each page element’s mobile size value from its Settings tab.

clickfunnels mobie friendly


ClickFunnels offers two plans – ClickFunnels and Full ClickFunnels Suite – each with a free, 14-day trial.

clickfunnels pricing

The ClickFunnels plan will set you back $97 per month ($997 billed annually) and gives you 20 funnels, 100 pages, and 20,000 visitors per month.

The Full ClickFunnels Suite comes with a hefty price tag of $297 per month ($2,997 billed annually) and gives you all of the benefits of the ClickFunnels plan in addition to unlimited traffic, pages, funnels, and domains. This plan also features Backpack and Actionetics.

For another perspective on Clickfunnels checkout Markinblog’s review.

Leadpages Review

Leadpages review

Leadpages is a web application that focuses on helping its users build high-converting landing pages and lead generation forms.

While ClickFunnels was an all-round marketing funnels tool, Leadpages focuses on landing pages only. The service integrates with various email service providers to capture leads and convert them into customers.

The application is targeted at small and growing businesses that use search engine marketing and pay-per-click (PPC) advertising to generate incoming traffic. It allows business owners to set up fully functional landing pages and monitor their campaign’s results.

Since Leadpages is a single-purpose application, it offers a wide range of landing-page specific features such as conversion goal pages, exit intent pop-ups, two-step opt-in forms, and much more.


The Leadpages’ dashboard strikes the perfect balance between simplicity and robustness

Once you log in to your account, you’ll be presented with several options to get started.

You can choose to customize a template, create your first landing page, run split tests, or watch a helpful tutorial before you begin.

Leadpages dashboard

Once you’ve created a landing page or two, you’ll be able to view helpful statistics about its performance (such as unique views, opt-ins, and conversion rates) from the Leadpages’ dashboard.

In addition to this, you can also use the in-built search functionality, order by, and filter options to search through the landing pages you’ve created.

Leadpages search

Overall, getting started with Leadpages is super simple and once you’ve played around with it for a few minutes, you’ll be able to create your first landing page in no time. The simplicity of the application’s interface makes it easy for just about everyone to use.


As we mentioned before, Leadpages was designed with the sole purpose to help its users create high-quality landing pages for their product launches and PPC advertising campaigns.

But does it have all the essential features you might need in a landing page tool?

Drag and Drop

Up until recently, Leadpages didn’t have a drag and drop editor for creating landing pages.

However, things have changed now and the powerful landing page tool comes packed with an even more powerful drag and drop editor.

Leadpages drag and drop UI

It lets users choose page elements from the left sidebar and drag and drop them into place in the editor window.

Once you’ve added an element to the page, you can move it around by using the drag and drop icon. However, if you want to add or manage rows, columns, or sections, you’ll have to use the sidebar menu.

The editor doesn’t even let you add rows and columns directly from the editor window though you do have the option to duplicate page elements that you’ve already added to your landing page.

Leadpages manage sections

Page Elements

As of this writing, Leadpages features a total of 18 page elements (called widgets) right out of the box. These include:

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Leadpages page elements

  • Headline and Text
  • Image and Video
  • Button and Countdown
  • Form and Checkout
  • Line, Space, HTML
  • Image + Text, Calendar + Text
  • Progress Bar, Icon, Social Likes, Comments, Social Share

Leadpages certainly doesn’t have the largest collection of page elements on offer though it does cover the list of essentials pretty well.

The HTML code option allows you to add custom code to your landing page with a fair warning reading Additional HTML is unsupported and may cause major problems with your Leadpage, so please be very careful.

Leadpages Templates

Leadpages comes with hundreds of landing page templates – both free and paid – for all kinds of business owners.

The templates are categorized under two main groups: Drag & Drop and Standard. As the name suggests, the Drag & Drop templates are customizable using the new drag and drop editor whereas the Standard templates can only be customized using Leadpages’ old editor.

Leadpages editor

Leadpages’ is an incredibly popular choice for online business owners looking to create landing pages.

And since the application features professionally-crafted landing page designs, they are used by many businesses making their templates easily recognizable.

Leadpages templates

On a slightly more positive note though, Leadpages allows you to sort their templates collection by highest converting landing pages and the most recent ones.

What’s more is that you can filter the templates based on your niche (e-commerce, real estate), the product you’re selling (app, book), or what you’re trying to accomplish with the landing page (upsell-bonus, SEO-PPC, lead capture, opt-in).

Deployment Time

Leadpages features both a drag and drop editor and a standard editor.

If you’re using the standard editor then it’ll definitely need a little getting used to since it has a steep learning curve.

On the other hand, however, its new drag and drop editor is intuitive and easy to use.

At the bare minimum, all you have to do is select a template, substitute the placeholder text and images with your own, and hit the Publish button.

The only downside of this tool is that it automatically publishes your landing page on your website.

And after the landing page is published, you’re presented with a Publish Options menu to modify your landing page’s publish settings, choose other publishing options, or share your page template.

The additional publishing options include:

Leadpages publishing

  • Publish to a WordPress site for which you’ll have to get the Leadpages plugin.
  • Publish as a Facebook tab which you can do directly from the Publish Options
  • Publish on another server for which you’ll need to download the page’s HTML or export the full HTML source.
Leadpages A/B Testing

Leadpages offers A/B testing functionality to all of their users allowing them to test out multiple variations of their landing page’s design.

The A/B testing process is split up into four stages:

Leadpages A/B Testing

  1. Choose Control. Choose the original landing page that you’d like to test. This page will remain unchanged.
  2. Add Variations. You can choose to make modifications to a duplicate of your control landing page or add a page that you’ve previously created. You can add as many variations as you’d like.
  3. Distribute Traffic. In this stage of the A/B testing process, you can choose the percentage of traffic you’d like each landing page variation to receive. You can set it manually using the slider or hit the Distribute Evenly button to make sure each page receives an equal amount of traffic.
  4. In this step, you’ll be prompted to review the details of your test. You can choose to save the test and initiate it later or start it right away.

Leadpages testing


All of the designs you create from scratch and find in the Leadpages’ template library are mobile-responsive from the get-go.

You can rest assured that your landing page will not only look great on every device but it’ll function perfectly, too.

You can preview your landing pages in mobile, tablet, and desktop modes directly from the editor window.

By default, the editor window is set to the desktop preview option. Here’s a look at our landing page in tablet preview:

Leadpages tablet preview

Unlike ClickFunnels, Leadpages doesn’t give you the option to edit your landing pages live while viewing them in a preview mode.

In order to make edits to the landing page, you’ll have to toggle back to the editor window. However, it does let you choose which sections you’d like to hide from users who use different sized devices.

Leadpages mobile controls


Leadpages offers three plans – Standard, Pro, and Advanced – each with a free, 14-day trial.

Leadpages pricing

The Standard plan will cost you $37 per month ($25 per month billed annually; $17 per month paid every 2 years) and gives you unlimited mobile-responsive pages, traffic and leads, and Leadboxes Popup Forms in addition to over 160 free templates and $100 worth of Google AdWords Credit.

The Pro plan will cost you $79 per month ($48 per month billed annually; $42 per month paid every 2 years) and gives you everything in the Standard plan in addition to priority email and chat support, A/B split testing, special discounts, and access to Leaddigits.

The Advanced plan is only available for annual ($199 per month) and 2-year pricing ($159 per month). It gives you access to the entire Leadpages feature set which includes everything in the Pro plan in addition to advanced integrations, virtual workshops, sub-accounts, and much more.

Clickfunnels vs Leadpages Video Demo



Feature and Price Comparison Table

  clickfunnelslogo leadpages
Ease of Use Intuitive, easy to use
Displays real-time activity
Allows searching
Intuitive, easy to use
Displays useful stats
Allows searching
Drag and Drop Tick Tick
Page Elements 32 18
Templates 50 160+
Deployment Time Slower
Several publishing options
Limited publishing options
A/B Split Testing Tick Tick
Mobile-Friendly Tick Tick
Price ClickFunnels for $97 per month
Full ClickFunnels Suite for $297 per month
Standard Plan for $37 per month
Pro Plan for $79 per month
Advanced Plan for $199 per month (billed annually)


ClickFunnels and Leadpages are both powerful landing page tools that can help you grow your business by generating more leads and enabling you to convert prospects into paying customers.

While both tools share some common, essential features they are also positioned for different types of users.

If you want an integrated system for everything marketing (landing pages, sales funnels, webinars, membership sites, billing) then ClickFunnels is the right option for you.

However, if you’re looking for a specialized landing page tool that comes with a wide range of template and don’t mind integrating with third-party services then Leadpages is worth a shot.

Between ClickFunnels and Leadpages, which landing page tool have you settled on and why? We’d love to hear from you so let us know by commenting below!

Charlie has been building WordPress themes, reviewing web hosts and utilizing social media since their respective inceptions.

3 thoughts on “ClickFunnels vs Leadpages

  1. Thanks for this Charles… I honestly didn’t realize that clickfunnels limits the number of visits you can get per month on their smaller package.I’ve been wondering which system to use long-term in order to run more split tests but with my wife’s traffic that would become very expensive very quickly on click funnels so I think LP is the right tool for me. Thanks for shining some light on this for me, mate!

  2. Richard says:

    Great comparison between Click Funnels and Lead Pages.

    It will be nice include Optimize Press and Thrive Architect in the VS match.

    May be a comparison table format would really help people like me who are looking to select a landing page builder.

    1. charles Charles says:

      Hey Richard, thanks. Glad you like this post. I agree it would be great to cover Optimize and Thrive Architect. I would also like to cover Unbounce and Instapage and a wider comparison is on the list of things to do 🙂

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