Media buying is the process of purchasing the most suitable advertising space, depending on the type of audience the company wants to target and the funds it can put into its marketing efforts.
Many firms hire professional media buying agencies to get the best results from their marketing campaigns and avoid spending money on ineffective or inappropriate channels.
Even though each agency is unique, they share some qualities with each other — especially when it comes to high-end businesses.
The best of the best will always bring to the table a set of valuable characteristics that separate them from the competition.
From extensive knowledge of marketing trends and strong relationships with media outlets to a highly motivated and creative team of experts — an excellent media buying agency may offer just what the company needs to push the needle forward.
If you want to contact a media buying agency but do not know the qualities that unify all the successful ones, you come to the right place.
Below, we take a closer look at the eight traits that every potential media buying hire should demonstrate.
Quality Service and Creative Ideas
The first thing that all great media buying agencies have in common is that they deliver, first and foremost, quality services and creative ideas.
The only way to stand out from the competition is by delivering a creative solution to each client’s problem.
This is exactly why a highly creative team is essential for a top-notch media buying agency.
A wise fashion designer once said that those who do not adapt will die.
It does not matter if you are a fashion designer or a media buying expert — any business that does not adapt to the latest trends and innovations will eventually go under.
In order to be successful, a media relations agency must be able to adapt quickly and pivot as needed to deal with changing market conditions.
How can a company do this?
By having a flexible work structure and a motivated team of experts who have the skills and knowledge to adjust to changing trends and market conditions without wasting too much time and resources.
Strong Communication Skills
A great media buying agency knows how to communicate effectively with clients.
This is especially important because communication between clients and their media buying agencies is what keeps the agency from making mistakes that result in wasted funds.
In other words, strong communication skills are essential for ensuring an effective campaign every time.
Expertise in Your Industry
As we mentioned earlier, it is important for a media buying agency to be flexible and adaptive when it comes to the latest marketing trends and developments.
However, this does not mean that the agency should try to sell their services to everyone.
Instead, they should focus on finding the right opportunity for their existing expertise in their industry.
They should also understand their industry well enough to make sure that their products are always better than the competition’s ones.
Expertise is what sets the best media buying agencies apart from the rest of the pack.
Proven Track Record of Success
The best way to measure the success of any project is by looking at its results.
If you want to know if a media buying agency is capable of delivering quality services with measurable results, you should look for one that has delivered proven results in the past.
If a company hires a media buying agency, it will be relying on the agency’s experience and knowledge to find the best outlets and the most appropriate content for its marketing campaigns.
If an agency promises great results but fails to deliver, the company will never want to work with it again. A good reputation among clients is paramount for any successful company.
Transparency About Pricing and ROI
Pricing transparency is critical for most businesses, so you need to feel confident that your media buying agency fully discloses the cost of their services before they start working on your campaign.
You need to be sure that you will get what you pay for. This is why you should ask more questions about hourly rates, fixed prices, and expenses before you decide to hire someone new.
Ability to Work Remotely or On-site
It is easier for an agency to work remotely if they are geographically distributed across different locations around the world, but it is often difficult for remote clients to keep track of an agency’s day-to-day operations.
If you want to make sure that your client relationship is smooth, consider hiring an on-site media buying agency who can work directly with your employees at your premises.
Strong Knowledge of Trends
If you want to get the most out of your marketing efforts, you need to follow the trends in your industry.
This means staying up-to-date on new marketing strategies and tools, as well as what is working well for other companies.
The best media buying agencies will always pay attention to the latest developments so they can offer their clients the best solutions for their needs.
Whether it is new channels, new types of content, new features, or new ways of interacting with customers — a strong knowledge of what is trending is vital for all brands that want to connect with their audience in the best way possible.
If you want to make your business grow, you need to invest in the right marketing channels.
A media buying agency can help you do just that and get results from your marketing campaigns.
However, not every company is capable of delivering great services.
There are many factors that distinguish a great media buying agency from the rest of the pack, but the eight traits we covered in this article will be the best indicators of quality and value.
The best media buying agencies will always bring to the table top-notch services and creative solutions — and they will be flexible and adaptive enough to adjust to changing market conditions.
If you want to hire someone who can deliver high-quality services and excellent results, make sure that your potential media buying agency has these eight traits.