Sentiments play a huge role in determining the success of a business. It gives you a better understanding of how your target audience feels about your product or organization. For this reason, analyzing the sentiments of a piece of writing can make for a powerful marketing tool.
Incorporating sentiment analysis into your blog posts and pages can help you determine the author’s opinion on the topic at a glance. In this post, we’ll show you how you can check the sentiment of a page or post in WordPress using the Watsonfinds plugin.
What Is Sentiment Analysis?
Sentiment analysis (also known as emotion AI) is the process of determining the emotional tone behind a piece of writing. It determines the attitude – positive, neutral, or negative – and magnitude of what’s being expressed through the writing.
“Watsonfinds will be your best tool for enhancing cognitive content that truly engages and provides results.” –Watsonfinds
The real-world applications of sentiment analysis are wide-ranging. Because of its efficiency and accuracy, sentiment analysis is being used by all kinds of organizations for social media marketing, tracking customer reviews, gauging the public opinion concerning politics, and improving online advertising.
Analyzing the sentiments of a blog post or page in WordPress can help you quickly assess the author’s attitude towards it and gauge the reader’s reaction to it by analyzing the comments, shares, and impressions the post gets. In addition to this, you can improve your marketing campaigns and landing pages to evoke positive emotions in the minds of your readers which can potentially boost your conversion rates.
How to Check the Sentiment of a Page or Post in WordPress
Getting started with sentiment analysis in WordPress is a cakewalk. In this section, we’ll show you how you can check the sentiment of a page or post using the Watsonfinds plugin.
Watsonfinds is a powerful tool that helps you make your content more impactful by leveraging artificial intelligence. It offers insight into how your target market will perceive the content as they read it.
Step 1: Install and Activate Watsonfinds
The first thing you’ll need to do is download the Watsonfinds plugin. To do this, navigate to Plugins > Add New from the WordPress dashboard and search for Watsonfinds.
Once you’ve found it, click the Install Now button to begin installing the plugin. After the plugin is done installing, click the Activate button. And once that’s done, a new menu item titled Watsonfinds should be added to your sidebar menu.
Step 2: Begin Analyzing Content
Now that you have the Watsonfinds plugin installed and activated to your WordPress website, you can begin performing sentiment analysis on your posts and pages. There are two different ways to analyze content – using the Watsonfinds Text Area and using Watsonfinds on posts and pages.
Method 1: Using the Watsonfinds Text Area
If you want to analyze a specific chunk of content then you can use the built-in text area. Click on the Watsonfinds sidebar menu item from the WordPress dashboard. You’ll be redirected to the Watsonfinds screen. From there, head over to the Analyze tab. It should look something like this:
To analyze a piece of writing, all you have to do is copy paste it into the text area. For instance, if we were to perform sentiment analysis on the description of our Big Pix theme then it would be something like this.
We’ll copy and paste the brief description in the text area and click the Analyze button below it.
Upon clicking the Analyze button, you should see a pop-up on your screen that displays the complete sentiment analysis.
Method 2: Using Watsonfinds on Posts and Pages
Alternatively, you can also perform the sentiment analysis on an entire post (or page). For the purpose of this tutorial, we’ll demonstrate by analyzing a blog post. You can follow the same steps for performing a sentiment analysis on a page, too. Here’s how:
Start off by heading over to Posts > All Posts and opening up the post you want to analyze in the WordPress editor. For the purpose of this tutorial, we’ll demonstrate by performing a sentiment analysis on our recent post The Best WordPress Hosting.
Next, find the Watsonfinds toolbar menu item. It should look something like this:
Now, click on the Watsonfinds toolbar menu item to begin analyzing your blog post. Once the sentiment analysis is complete, you’ll see a pop-up window detailing the results.
Step 3: Decipher the Results
Once you’ve analyzed your content – whether it was a chunk of writing or an entire post (or page) – you can move on to deciphering the sentiment analysis’ results.
Watsonfinds will display the insights it gathers from your content into five different emotions:
It will also detail the intensity score of each one of the five emotions in percentages. This allows you to modify the content to score higher on the emotion you’re optimizing it for.
The results pop-up screen also keeps track of the revisions you make to your content. This allows you to review your progress, compare modifications, or restore a previous version.
You can also click on View Content in the Timeline to quickly review the content that’s stored in that version. This neat little bit of functionality saves you from having to go back and forth between the editor and results page or manage post revisions on your own end.
Watsonfinds is an incredibly powerful sentiment analysis tool for WordPress that can help you understand your target market better and improve your content until you’re able to convey your message most effectively.
Hopefully, you’re in a good position to take the next steps. We encourage you to try it out on your own and see how your content scores in a sentiment analysis.
What are your thoughts on using sentiment analysis to improve your website’s content? Let us know by commenting below!