Our goal is to help WordPress webmasters build and maintain better websites. We offer a range of free themes and plugins and blog regularly, offering loads of tips and how-to’s for WordPress webmasters.
Follow these 3 steps to change your site title in WordPress in less than a minute.Continue reading
WordPress is the world’s most popular content management system (CMS). There must be something about it that makes it so attractive to organizations and individuals looking to build a world-class website or blog. Of course just because your website runs on WordPress doesn’t guarantee that it will grow.Continue reading
Google Analytics is an incredibly useful platform that tells how your website performs over time. Thanks to the information it provides, you don’t need to rely on guesswork to figure out essential things about your site and how people interact with it.
Here are eight metrics you really should be tracking in Google Analytics today to help improve your site performance.Continue reading
Photos can make your WordPress site more engaging, increasing the chances that people will linger on it and look at the content for longer periods. And, a WordPress photo gallery plugin is an excellent way to keep the photos organized and make it easy for people to browse through them.
Here are 14 of the best photo gallery plugins you should check out and consider adding to your site. Continue reading
Email marketing is powerful, but only when you manage to get your message in front of people. How many of your emails make it to your subscribers’ inboxes? Many marketers are confronted with high bounce rates, which in turn attract an even lower deliverability. In this article, you’ll learn a few essential tactics to ensure your marketing emails reach the inbox and accomplish their mission.Continue reading
Editors note: Previously we dived into the what and why of caching for WordPress. At the time we also noted our intention to do some performance benchmarking of popular caching plugins as a follow up, to identify the best caching plugin based on real performance data. Philip Blomsterberg, manager of Intripid, read our post and reached out offering to undertake this performance benchmarking as it was something he too had been considering. His plan of attack sounded really good so we happily accepted. What follows are the results of Philips benchmarking project. Continue reading
Being one of the most popular content management systems, WordPress (WP) continues to attract people who want to monetize their online presence. The ease of use and intuitive dashboard don’t require a technical background, and the abundance of plugins that extend WP functionality makes it even more attractive. Continue reading
Whether you’re looking to boost engagement, lift purchase intent, or just raise brand awareness of your company and what you do, using video is crucial in your marketing efforts. Video marketing is a $135 billion industry in the U.S. alone and companies everywhere are using video to increase their sales and customer retention.
And when it comes to your website, publishing video can have a major impact on your key metrics. Take a look at just a few of our favorite stats: Continue reading
Bluehost and Hostgator (both owned by EIG) are two of the most popular hosting solutions out there.
But popularity isn’t the best metric on which to base your choice of hosting company. Instead you want to take into account their ease of use, page speed, uptime, features, customer support, and pricing to make an informed decision. Continue reading
Setting up a WordPress website isn’t difficult. In fact, in part owing to it’s ease of usage, WordPress now accounts for 30 percent of the websites existing over the Internet. Credit for WordPress’ success is also due in part to the huge range of free and premium Themes and Plugins offered for the platform. Themes work to provide an aesthetic design to your WordPress website while plugins extend the functionalities that you would like on your website. Continue reading
Believe it or not, everything you do in marketing (outbound, inbound, whatever — just name it) is intended to leave its mark on only one factor. In fact, marketing would be inevitably redundant if that golden factor could magically increase by itself.
The golden factor I’m talking about is “trust”. Continue reading