Social media marketing may be at the forefront of most small business owners’ minds right now – but in terms of return on investment, research has shown that email marketing still yields the best results.
Want to increase your subscriber database, automate action emails to customers, or even create and send your emails directly from within your existing WordPress dashboard? These popular newsletter plugins are a great place to start.
MailPoet is by far the most popular and highly rated free option via the WordPress Plugin Directory, with more than 400,000 active installs and an average user rating of 5/5 stars.
Designed for easy of use first and foremost, MailPoet offers a simple newsletter solution for WordPress – allowing you to create newsletters, automated emails, post notifications and autoresponders. Use the same plugin to capture subscribers via the signup widget – and even drop your posts into your newsletter quickly and easily to send them directly to your subscribers’ inboxes.
MailPoet’s key features include a drag and drop email designer, easy subscriber importing, smart autoresponders, newsletter stats on opens, clicks and unsubscribes, list segmentation, and much more!
While the plugin itself is FREE, sending newsletters in the free version of MailPoet is limited to 2000 subscribers, making it a great option for small businesses and startups. For those whose subscriber numbers grow past 2000 users, MailPoet Premium is available from $99 a year.
Following closely behind MailPoet in the WordPress Plugin Directory’s top-ranking newsletter plugins is the aptly named… Newsletter!
Boasting 200,000+ active installs and an average user rating of 4.5/5 stars, Newsletter features a responsive drag and drop email composer, and is a perfect FREE option for list building, as well as creating, sending and tracking email marketing campaigns.
Best of all, for growing blogs and businesses, Newsletter offers UNLIMITED subscribers and emails – meaning you’ll be able to keep your readers and customers in the loop and engaged forevermore, no matter how large your following gets.
Another fantastic FREE option direct from the WordPress Plugin Directory is SendPress Newsletters, which promises all the features you need to create newsletter templates with your style and edit content just like you would a post in WordPress.
Like Newsletter, SendPress Newsletters offers UNLIMITED subscribers and emails, along with the option to easily import post content directly from your site. Schedule newsletters to be sent at the right time, and then track your campaign results.
SendPress Newsletters has an average user rating of 4.5/5 stars, and is trusted by more than 10,000 active users.
Looking for a premium newsletter plugin that lets you create, send and manage email newsletters from directly inside WordPress? For a one-off fee, Mailster allows you to do just that – reaching unlimited subscribers with as many emails as you want… with no ongoing fees… forever.
Mailster comes with an intuitive editor that lets you create beautiful email campaigns in minutes, as well as smart automation that makes sending auto responders and action driven emails (such as follow ups, latest posts and birthday greetings) super simple. What’s more, Mailster offers advanced analytics, and stores all your subscribers right within your WordPress installation – so you can manage, edit or segment them inside lists with ease.
Mailster has an average user rating of 4.6/5 stars and is trusted by almost 15,000 WordPress users around the globe. Purchase it now from CodeCanyon for just $49 on a Regular License, or check out the live demo to see it in action.
Already using MailChimp to manage your email marketing game? You’re not alone! More than 15 million people and businesses use MailChimp to send 1 billion emails every day – making this playfully named platform one of the biggest and most well known in the world.
MailChimp offers a selection of their own plugins and integrations for WordPress users – including options to add signup forms to your website or blog, add ecommerce purchasers straight to your mailing list, automate emails to win back inactive customers, and more.
Check out the umbrella of MailChimp plugins via the MailChimp Integrations Directory.
Have experience with email marketing and looking for a system that will allow a little more scope for automation? Freshmail is touted as teetering on the edge of email marketing and marketing automation software – offering everything you need to send effective email marketing campaigns, and automate your communication with subscribers.
Featuring dozens of free, industry-specific newsletter templates and an intuitive template editor to customize each email you send, FreshMail is FREE for businesses that send less than 2000 emails (to less than 500 subscribers) each month, with premium pricing plans available for larger lists and databases.
The FreshMail WordPress Newsletter Plugin allows you to easily add sign-up forms and sign-up checkboxes to your WP website, although – like MailChimp – you’ll still need to use FreshMail’s dashboard to create and send mail, rather than being able to do so directly within your WordPress admin.